List building is the process of capturing email addresses of the users who visit your website.
You do this to expand your subscriber database and strengthen current and upcoming business communications with clients. Building an email list is a key marketing tactic.
Because it is owned media, or media channels that your firm has total control over, an engaged email list is your brand’s best asset.
Owned media offers several advantages over purchased, or paid media. It is significantly more cost-effective and impervious to unexpected search engine algorithm changes. It also allows you to customize your brand’s story.
Building an email list however, is a challenging task. You cannot expect to overnight produce thousands of subscribers with just one lead generation form. It takes time to build a good email list, and therefore a strategy is essential.
In this article, we will be covering the following topics:
- 8 List Building Strategies To Accelerate Opt-ins
- Use Attractive Content Upgrades to Attract the Visitors’ Attention
- Use Effective Exit Pop-ups to Stop the Customers from Leaving
- Use Interesting Tactics like Gamification
- Use a Dedicated Landing Page for Capturing Leads
- Use Loyalty and Referral Programs to Grow Email Lists
- Use Deals and Discounts to Increase Engagement
- Use Exclusive Notifications to Target Specific Customers
- Use Social Media to Drive Traffic to Your Website
A list of email addresses along with other information, such as name, gender, and location,preferences or interests, is called an email list.
This list is created by gathering information from website users, customers, event attendees, etc.
What is email list building?
Building a list entails gathering email addresses from site visitors, buyers, and other clients.
This can be accomplished by using a website, social media pages, contest entries, events, sign-up sheets in-store, and other methods.
Website pages, pop-up ads, integrated signup forms, newsletters, and social media profiles can all be used for list development online.
Offline signup forms at your events or in-store signup sheets are another way to create a mailing list.
8 List Building Strategies To Accelerate Opt-ins
Prospects on an email list can play a critical role in determining the success of your marketing campaigns, irrespective of the size of your company. Marketing professionals may learn a lot about what they’re doing well and what needs improving from simple-to-track performance metrics like email open rate, click-through rate, and conversion rate.
Comprehensive email lists can’t be created overnight, but there are quick and efficient alternatives to the standard email sign-up forms for growing email lists.
Here are the 8 most popular techniques:
Use Attractive Content Upgrades to Attract the Visitors’ Attention
This is a gated piece of content that a company might offer to website visitors in exchange for their email address.
This is known as a content upgrade and often referred to as a lead magnet.
In the context of eCommerce, this might refer to anything from member-only sales to exclusive access to written content such as catalogs, guides, and more.
See some examples of content upgrades.
Use Effective Exit Pop-ups to Stop the Customers from Leaving
According to a recent survey, a well-designed exit intent pop-up can prevent 10-15% of potentially lost visitors. Exit-intent technology, which tracks user interaction with a website page and may identify when a user is about to depart, is used to offer these pop-ups.
Exit intent pop-ups work on the principle that by grabbing visitors’ attention and providing a compelling reason to stay on the page, they lessen the likelihood that the visitor will leave or bounce.
Offers and discounts are effective, but eCommerce business owners can do much more than that, depending on their niche.
See some amazing examples of popups.
Use Interesting Tactics like Gamification
Gamification is the technique of implementing interactive game-playing features to boost engagement with a lead capture form.
A quiz, a race, or a game where users may win prizes for performing tasks are examples of b2b gamified lead magnets.
With gamification, customers can claim unique rewards like 10–50% discounts or other freebies.
To do so, they must give their email address. Gamification’s worth comes from its capacity to appeal to consumer psychology.
Customers are driven by rewards that seem doable. Visitors are enthralled by this and willing to sign up since they believe they are getting something for nothing.
Check out some ideas on b2b lead gen methods which use gamification.
Use a Dedicated Landing Page for Capturing Leads
Create a landing page specifically for capturing leads and extracting visitor information by blocking access to desirable content or offers by hiding them behind a so-called “gate”, or a lead capture form.
The high exit rates from these pages are acceptable. You don’t need to worry about anything else as long as their conversion rate is high because their only goal is to collect visitor information. However, you can provide a link to the homepage or product category pages if you do want to allow users to browse other pages as well.
Here are 15 Lead Magnet Landing Pages to Review before You Design.
Use Loyalty and Referral Programs to Grow Email Lists
Plans for customer loyalty and referral programmes can be useful when starting from scratch to build your email list.
Rewards-based programmes can persuade current users to upgrade as well as entice new subscribers, increasing lifetime value.
Build your email list and encourage repeat business with loyalty programmes.
Make sure it’s simple for people to join and provides some seriously significant perks, such as access to members-only promotions, freebies, events, content, and more, in order to get the most out of your loyalty programme.
Also use it as an efficient list-building strategy. Once the person has signed up, be sure to personalize their experience.
Utilizing the influence of word-of-mouth marketing is the next stage after building a devoted consumer base.
Give your customers and supporters the opportunity to refer their friends and gain even more perks. After all, statistics indicate that consumers are more likely to believe recommendations from friends and family than brand messaging.
Allowing consumers to invite friends who share their interests to pre-sale events is another approach to organize your referral campaign. In this manner, you can get in touch with folks who have been referred without having to immediately discount them.
See some examples of b2b referral programs and a list of tools to help you manage these programs.
Use Deals and Discounts to Increase Engagement
Deals and discounts always work. They increase website traffic and customer engagement.
Pre-sale alerts are an effective eCommerce list-building technique that makes use of convenience and marketing psychology strategies like urgency, scarcity, and exclusivity.
Sending email notifications can also act as a reminder for consumers who have busy schedules.
Also, when you promise to send them information about sales and discounts, customers are more willing to share their information with you. Writing effective email subject lines is also important when sending these notifications.
Check out the best b2b product launch email templates.
Use Exclusive Notifications to Target Specific Customers
Just like pre-sales notifications, you can send your customers other notifications as well.
You can also send different notifications to different sets of customers depending on your online mailing lists.
Apart from emails, notifications can also appear as page header sliders, overlays on landing pages, or directly integrated into product pages.
Here’s a list of push notification tools and some brilliant notification examples for campaigns.
Use Social Media to Drive Traffic to Your Website
One of the most effective strategies to increase subscribers and website traffic is through social media marketing. The following social media tactics are used to encourage email signups:
- Including sign-up buttons on all social media platforms. Read this guide to learn how.
- Conducting contests and giveaways on social media. Check out these b2b contest ideas.
- Advertising on social media sites. Learn from these examples of ads in social media.
In this article, we have discussed some very important aspects of list building.
By using effective strategies like the ones listed above, any B2B business can increase website traffic, customer engagement, email open rate, click-through rate, and conversion rate.