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Introduction
Buyer intent is undoubtedly something you’ve heard of, but how can you leverage intent data to engage target accounts? This whitepaper clarifies everything for you.
Over the last several years, there has been a significant transformation in the world of B2B marketing and sales. Display advertising is no longer a reliable source of quality leads for marketers. In order to truly reach the Ideal Customer Profile (ICP), distribution is important—as important as development is in content marketing.
What has changed the most from conventional digital marketing? Purpose to buy. Interactions divulge intent signals when someone is researching a term or business and considering things like price, product comparisons, and reviews.
Buyer data acts as a catalyst in account-based marketing (ABM) campaigns when it is carefully put to use within the buyer’s journey. Do bear in mind that the particular responsibilities that decision-makers play are less important than their influence over prospective consumers.
