As a marketer, you probably spend a significant amount of time creating outstanding content for your website – and you should! Engaging your readers and increasing retention require high-quality content.
However, providing amazing content on the same platform month after month isn’t always enough. Consider implementing a content syndication strategy to reach a larger audience, earn more referrals, and eventually develop your business.
The process of republishing previously published content on third-party sites is said to be content syndication, often known as link building or web syndication. Companies can recycle outdated content while also increasing organic traffic to their website by republishing it.
We’ll go over what content syndication is and how you can include it into your marketing strategy.
What Is Content Syndication?
B2B content syndication is a key lead generation avenue for many large enterprises.
Content syndication is the publication of expert content such as whitepapers, blogs, and videos are aimed at reaching a segmented customer account.
B2B marketers typically agree with their content syndication providers on the number of leads they want to generate from their content syndication campaigns.
To do this, you must post a certain amount of proprietary content on your website by publishing it on a regular basis. When companies exchange content in both directions, content syndication strategies are developed between non-competitive and complementary companies, resulting in a “win-win” situation for both.
“The greatest reward of syndicating content is the increased capacity for content publication output, which can, in turn, boost revenue”
What Are the Benefits of Content Syndication?
There are several ways you and your company can benefit from content syndication. Here are 7 of the most effective reasons why companies turn to content syndication for organic marketing:
Builds brand awareness:
One of the most beneficial parts of content syndication is the possibility of building a brand for your website or reaffirming the brand you already have.
Providing niche content on third-party websites increases credibility by establishing a business in a particular industry and republishing content on other websites.
Encourages traffic to the original piece:
Content syndication facilitates traffic back to the original source, as newly published content is usually a summary of the entire article accessible on the original publisher’s website.
It also increases the shelf life of your content, helping it create value over longer period of time. This way, your brand gets more visibility and you get more relevant traffic coming to your website.
Content syndication saves time for both the original content creator and the republishing site.
For content creators, it offers more engagement and benefits from the same article than they get from other original content on the website. And it will probably take more time and effort to create.
For third-party sites, content syndication saves valuable time creating your own content and instead directs traffic by consistently posting a combination of original and republished content on the site.
Creates more backlinks:
Backlinks are links from one website to another. The more are your backlinks, the higher you rank in the search engines.
The foundation of content syndication requires users to implement legitimate links that point to the original post and web pages.
The more backlinks to the original website, the more reliability the search engine will assign to it. This makes your website appear frequently in search engine results, increasing the potential for organic traffic.
Content syndication is a very cost-effective way to generate large numbers of related leads. Once expectations are managed and the follow-up process is complete, even automated content syndication will feed the pipeline and attract leads that keep the sales team busy and happy.
Even if you pay, there are many ways to generate leads and attract more potential customers to your marketing funnel. There is also an advantage for third party providers as they can get free content for their website.
Introduces a broader audience:
Content syndication provides users with the opportunity to connect with a wider audience than they can reach on a niche site. This can be achieved by republishing content on a larger website with a wider variety of topics and a larger traffic pool.
This is also useful for companies that want to expand their business to include multiple industries, products, or services.
Generates a real engagement:
The bond between us and our customers that leads to a lasting relationship is a measure of our brand commitment.
Continuous visits to our website, increased browsing time in e-commerce, or reduced bounce rates are signs that our engagement has improved.
B2B content syndication is a powerful way to use content to identify, engage, and nurture potential customers and turn them into warm leads. There are many ways to syndicate content.
In fact, B2B companies that don’t use content syndication in any form have lost some incredible benefits. The potential to generate targeted leads is extremely high. Your content will reach the right people at the right time, tuning into a very effective machine to generate SQLs.