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Introduction
There’s a lot to be considered when building an Account-Based Marketing (ABM) strategy. From getting the right team together to negotiating and implementing deals, it’s a lot to take in. Account-based marketing has quickly become the latest and greatest way for marketers to drive sales through personalization. But what does it mean, exactly? And how do you build a successful campaign on it? That’s exactly what this guide aims to answer.
The Marketer’s Guide To Building An ABM Strategy That Works takes a look at the foundations of ABM, whether you’re just getting started or looking to impress with your current efforts. Whether you’re entering new markets or looking to improve your pipeline, this guide shows you how to create an effective account-based marketing strategy that works.
