Blog

The B2B Buyer Profile: Generation X

Generation X, born between 1965 and 1980, stands as a bridge between the analog past and the digital future. As...
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How Gen-Z is redefining the future of B2B transactions

Discover how Gen-Z is reshaping B2B buying with a digital-first mindset. Learn key strategies to engage this new generation of...
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The Buyers Journey is No Longer Linear: Here’s How Marketers Should Adapt

The buyer’s journey is anything but linear. For marketers, that means it's time to rethink how they engage with potential customers.
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A simple guide to the Digitalzone Data Cloud

The Digitalzone Data Cloud brings together diverse data sources to provide you with the most accurate, relevant, and actionable insights....
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Is account-intent data enough? The case for contact-level intent.

Can account-level data truly unlock your full potential? While account-level intent data provides a strong foundation, it’s becoming clear that...
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4 ways Journey Reporting helps qualify leads better

Unlock the power of journey reporting with Programmatic Nurture™ to qualify leads more effectively and drive better marketing results. Tailor...
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Examining What Drives B2B Buyers to Make a Tech Purchase

Explore key insights into B2B tech buyer behavior, revealing trends in decision-making processes.
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The Journey Pixel is uncovering anonymous marketing touchpoints

Unlock full visibility into your customer’s journey with the Journey Pixel. Track every interaction across channels, uncover hidden intent, and...
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Why sustainable ROI thrives on consistency, not speed

Discover why consistency beats speed in building sustainable business growth and long-term ROI. Focus on quality, trust, and steady progress...
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