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The Emerging Marketer’s Guide to ABM

Published
The Emerging Marketer’s Guide to ABM

An Account Based Marketing Approach Is Demanding

Sales-ready leads are the lifeblood of any business, especially in the B2B world.

That’s why account-based marketing [ABM] is such an important tool for any marketer looking to generate leads and drive sales.

Account-based marketing, is a strategic approach to business marketing in which an organization identifies and pursues relationships with specific, target accounts.

ABM is a B2B marketing strategy that focuses on key accounts instead of pursuing a broad-based, one-size-fits-all approach. With account-based marketing, organizations can tailor their marketing efforts and messages to specific accounts that they have identified as key to their business success.

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