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Introduction
When it comes to B2B marketing, account-based marketing is one of the most effective strategies there is. ABM is a laser-focused approach involving personalized messages and content.
The goal: to generate quality leads and close deals.
ABM is a strategic approach to marketing that focuses on a key set of accounts. ABM favors increasing revenue. It promises a higher success rate of closing more accounts. The plan of action is pragmatic and lucid—strategizing marketing efforts to satisfy a specific need for each account.
