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Publish Content Without A Hitch: A Mouth Watering Checklist You Can Use Today!

Publish Content Without A Hitch: A Checklist You Can Use.

According to a survey in 2022, 91 percent of marketers reported that their organization engages in content marketing.

Most people who have not yet invested in content probably think it doesn’t make sense for their businesses, or they plan to do so soon.

To create and succeed with content, you must have a clear strategy and an infrastructure in place.

The blog covers:
  1. The Checklist
    1. Create Planned And Documented Content Strategies
    2. Have A Working Website
    3. Invest In A Content Team
    4. Use A CRM For Lead Management
    5. SEO Strategy
    6. Distribution Plan
  2. Bonus Credit
    1. Marketing Automation System
    2. Connects For PR And Guest-Posting Activities
  3. It’s A Wrap!

#1. The Checklist

Your content marketing should include the following six stages for maximum success and ROI.

  1. Create Planned And Documented Content Strategies

    The first thing that you definitely must determine if you are planning to jump straight into content creation is a documented strategy.

    It will probably make this process a lot easier if you use an interactive content strategy checklist.

    At the least, write down what you want to accomplish – and keep your list handy as you get started.

    These goals will guide you in creating content, choosing topics, determining where your content will be published, and evaluating the progress along the way.

  2. Have A Working Website

    Even though this might seem a bit obvious, we cannot ignore its importance.

    Regardless of how simple your website is, you will need one regardless of your goals, the content you create, or where you publish it.

    As long as you have a homepage at this point, you’re making progress.

    In light of that, we would recommend that you create a blog, some landing pages, and a way to follow up on your site.

    This is if you do not have anything else already. Listed below are the reasons:

    • Publish content consistently and build an audience can be achieved by maintaining your company blog.It is imperative to make sure that your site is updated regularly and that you can easily access it from there.
    • If you want your content to generate leads and sales, then you must set up your site accordingly.You can capture leads with landing pages, and then manage them with a CRM or marketing automation system.
  3. Invest In A Content Team

    Just getting started – or even if you want to get started – does not require you to hire a whole team of content creators.

    Content marketing can easily be outsourced if you wish to do so.

    Whether you work with an outside partner or keep it in-house, you need at minimum a point person who can oversee strategies and implement them.

    The person does not need to be your company’s subject matter expert, nor does he or she need to be a strong writer/editor.

    This person must be adept at digital marketing and understand your business and your goals.

    Alternatively, you could hire a freelance writer or editor to fill in the gaps or outsource the entire work.

    When you work with your company’s experts, you can benefit from an effective knowledge sharing process.

  4. Use A CRM For Lead Management

    Besides aligning your marketing and sales teams, you should also be able to use your content as a tool to boost earnings.

    It is a revenue-generating tool.

    A big part of that is making sure that a system is created for transferring leads that are generated by marketing to the sales team.

    In this way, they can follow up, nurture, and close leads effectively.

    Inbound leads aren’t always a big deal.

    If you’re not seeing a large flow, then you don’t need a dedicated team to handle them. Just route them to your current representatives.

    Make sure your team knows how inbound leads differ from outbound leads.

    Inbound leads often require more nurturing and it’s best that marketing handle this till the leads are qualified for the sale.

  5. SEO Strategy

    You can improve your organic search rankings with content. More content gives you the chance to rank on more keywords. The more keywords you rank for, the more traffic you’ll draw.

    There are a number of factors you need to take into consideration in order to achieve (and maintain) a spot on the first page of Google.

    For your content to be optimized, you need to create a plan that incorporates SEO best practices on a regular basis.

    Before you start developing content for your audience, you’ll want to do some keyword research.

    Keyword research can be done with Google Keyword Planner [Free], or paid tools such as SEMRush, UberSuggest or Keyword Revealer.

    This research will enable you to discover what the most common keywords are related to your industry, business, and audience’s interests.

    This information helps you create keyword-rich content which in turn helps you rank and get traffic.

    In addition, the keywords and their search volumes tell you the number of people looking for the kind of content that you wish to write.

  6. Distribution Plan

    After you create content, the next step in the process is to distribute it.

    This distribution, or promotion as it’s often called, creates the opportunity for traffic as well as backlinks.

    Without effective distribution, your content regardless of its quality, will lie wasted.

    There are many ways to distribute content and the objective should be to maximize these opportunities.

    • Social Shares

      Take advantage of social media platforms such as LinkedIn, Facebook, Twitter, Instagram and YouTube to share your content.

      The idea behind this is simple. Place your content where your audiences are.

      Ensure that your messages are tailored to the specific audiences on each platform.
      If you want to maximize the impact of your company’s content, you should post it from your company account.
      You should also ask your team and thought leaders to share it from their accounts as well.

      Since organic reach on social media is dropping, you might want to try paid boosting to reach new customers with your content.

    • Email Newsletters

      If you have an email list of subscribers, and current customers, then parcel your content to them.

      You can distribute content to your subscribers via a regular newsletter.

    • Sales Outreach

      To those prospects who have shown an interest in your products, or services, you can address objections and provide answers to frequently asked questions via email.

      Or just parcel the periodic, fresh content that you have produced.

      You can even use email to provide bite-sized onboarding help to move prospects closer towards the sale.

      All this can be done for active contacts in your prospecting pipeline.

#2. Bonus Credit

If your content marketing efforts are to be successful, you need three things at the very least.

  1. A working website
  2. A strategy for content and SEO
  3. A distribution plan for your content

However, for extra credits, you may want to consider adding the following to your content marketing plan:

  1. Marketing Automation System

    As a marketer, you can create a marketing tech stack that is tailored to your specific needs.

    Having said that, it can be handy to have a marketing automation system to tailor and personalize content experiences.

    Plus a content distribution system that ensures reach for your content.

  2. Connects For PR And Guest-Posting Activities

    One of the ways to boost your content is via online PR and guest posting.

    Online PR can be done directly through distribution services or through an agency. Ditto for guest post outreach.

    The objectives behind both these is to raise the awareness for your brand, get backlinks from authority websites and improve the domain ratings.

    Guest-contributed content as well as press mentions have generally positive results in terms of increasing traffic and brand awareness.

#3. It’s A Wrap!

A recent survey says 91% of marketers use content marketing.

Before investing, you need a strategy and an infrastructure. This includes a website, blog, landing pages, and follow-up systems.

You also need a point person to monitor and implement strategy, whether with an outside partner or internally.

Content marketing relies heavily on SEO. To optimize your content, follow SEO best practices. This can help you generate better content and improve traffic.

Then comes promotion, or distribution – the act of taking your content far and wide to get it seen.

Add marketing automation, guest posting and press mentions to improve the reach of your content.

Thank you for your time.

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