If you’ve ever tried to grow an email list, you know it’s tricky. Most people are infatuated with social media and have no interest in being on your email list. What can you do to make it easy for your visitors to subscribe to your list?
Offering freebies to visitors on your website is a great way to turn visitors into subscribers!
Opt-in freebies are an excellent way to get traffic and build your list. These work really well as you can use them for targeted offers, behind-the-scenes content, and more. They can help your email list grow much faster than other forms of promotion.
This blog covers:
- What is an Opt-in Freebie?
- Why You Should Offer an Opt-in Freebie
- Opt-in Freebie Ideas for List Building
- A Free Checklist
- A Free Course
- A Free eBook
- A Free Podcast
- Gift Cards
- Free Tutorials
Let’s dive in!
#1. What is an Opt-in Freebie?
An opt-in freebie is a special type of offer that you give your email list in exchange for an email address. It is a little bit of value that you give away for free. You can use it to get subscribers to sign up for your list or to build interest in something.
It can be an ebook, report, or other resources that you offer for free. Opt-in freebies are not required to be related to your business or profession, but they need to be useful and valuable.
Creating an opt-in freebie is as simple as creating a downloadable file or guide with the link inside. You can use any type of content management system (CMS) to create this content. Here’s how it works:
- You send out an offer that is only available to people who sign up for your email list
- When someone signs up, they receive a special deal that they can use instantly on whatever products or services you offer
- It’s like getting two promotions in one! Your customers get something special, and you get more leads to market your business with
The best part about this is that opt-in freebies don’t cost anything at all — they’re just ways to help people take action and engage with your brand while they’re already interested in what you have to offer.
#2. Why You Should Offer an Opt-in Freebie
Opt-in freebies are great for building your email list because they help you reach new people, help your audience trust you, and keep your existing list engaged with your content. There are several reasons why you might want to offer an opt-in freebie:
- You’ll get to offer value to your audience in exchange for their information
- You’ll get more subscribers on your list because they’ll trust you more
- You’ll get more customers because they feel like they’ve been treated well
- Your email marketing efforts will improve as they will be more successful due to the trust gained from the opt-in freebie
- You’ll get to target specific people based on their previous activity on other sites where they’ve interacted with similar content or products
#3. Opt-in Freebie Ideas for List Building
Offering opt-in freebies is an important aspect of any list-building activity in the B2B space. There are many opt-in freebie ideas that can help you manage your email list and generate more leads. Here are 6 opt-in freebie ideas to enhance your email list building strategy:
#a. A Free Checklist
Create a checklist of things that people need to know before starting their own business. This will help them make the right decisions and save them time when they first start out. Offer this checklist as an opt-in freebie instead of creating a new product or service because it’s more valuable than just another piece of content that you can sell later on down the line.
#b. A Free Course
Offer a free course in return for someone signing up on your email list. The course may include videos, audio recordings, books, and other resources that teach people how to start or grow their business successfully. If you create something good enough, you can always sell it later on down the line.
#c. A Free eBook
Offer a free eBook on a topic of your choice on a landing page. This can be a book, an article, a whitepaper, or even a report that you would like to offer as a freebie to your list. If you have valuable data/resources that can help people solve their problems with marketing campaigns, then this could be a great way. The eBook should be relevant to your business and will help educate your target audience about your offerings /services/products/offers etc., in a very easy-to-understand format.
#d. A Free Podcast
Create a podcast episode where you interview someone who is highly relevant or related to what you do for your business or services/products/offers etc., in order to build credibility among people who may not be aware of who you are or what you do for their business needs or problems. You can also include some interesting facts about one of the guests in order to add value to the episode and make it more engaging for listeners too!
#e. Gift Cards
If you have a blog or are running an e-commerce site, offering freebies is a great way to drive traffic back toward your site. You can also offer gift cards as a way to market your brand through social media channels like Facebook or Twitter (if you already have those accounts set up). Gift cards can be used for anything from coffee shops or restaurants to clothing stores or even electronics stores!
#f. Free Tutorials
If you have any valuable lessons or tutorials that people might find useful on your website, consider offering them as an opt-in freebie. Give away free tutorials to your prospective subscribers in exchange for their email addresses. This can be as simple as tutorials on how to do email marketing, how to create designs, and other things. It’s a great way to encourage people to sign up on your list.
As a marketer, you want to make sure your email lists are as valuable as possible. And the best way to do that is by offering them something in return for their time and attention. Opt-in freebies are a great way to build your email list, and they can be used to create lead magnets, ebooks, and other content.
Opt-in freebies are also an excellent way to build your brand’s reputation as an authority in your industry. If you’re not using opt-in freebies, you’re missing out on a powerful marketing tool that will help you grow your business. Start using opt-in freebies as a tool for nurturing new subscribers and encouraging existing ones to sign up for more from you.
Accelerate your leads with Opt-in List Building today!
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