Being a product-led company, Loom’s target audience is existing customers using the free version of the product. As it builds the sales motion, Loom is looking to sell to enterprises with the highest degree of Loom usage.
However, a chunk of these existing users includes either individual contributors or professionals without the authority or buying power in their organizations. Loom needed engaged executives from these accounts to help them reach and convert target buyers faster and more effectively.
Loom partnered with Digitalzone to address a target list of global accounts with Loom usage to acquire buying personas from those accounts and saw an improved ROI in only a few months.
With meticulous analysis and measurement, Digitalzone created iterative feedback loops to comprehend what works the best for Loom.