Leads, Laugh, Learn: Matthew Davidson’s B2B Nurturing Leads Strategy
Published on 21 January, 2025 | Author: Digitalzone
Explore the strategies involved in nurturing leads with Digitalzone's series, Leads, Laugh, Learn, which features candid conversations with demand gen industry leader Matthew Davidson.
About the videos
In our latest series installment, we sat down with Matthew Davidson, Growth Marketing Manager at Indeed. Check out our 3-part video interview with Matthew or read the detailed written summary below. In the interview, Matthew discusses strategies for effectively qualifying leads, engaging with out-of-market leads, and optimizing to increase ROI.
Video 1: Effectively Qualifying Leads
In the first video, Matthew explains how effective content syndication is essential for lead generation—especially when it comes to capturing contacts early in the funnel. He highlights the importance of reaching the right audience with personalized content that matches their interests and needs.
By connecting with leads in a thoughtful way and sharing content that speaks to them, businesses can increase both engagement and conversion rates. Put simply, it’s all about building meaningful connections with the right people.
Video 2: Engaging Out-of-Market Leads
In today’s ever-changing hiring landscape, it’s key to remember that just because a company isn’t hiring right now doesn’t mean they won’t have openings in the future. Reaching out to leads who aren't actively job-hunting can be tricky—especially in the enterprise sector, where hiring needs can shift quickly.
As Matthew emphasizes, maintaining these connections and providing value is crucial. Indeed offers a program called Lead with Indeed, a content-focused newsletter designed to keep potential clients informed and engaged without pushing sales too hard. Subscribers gain access to helpful tips on optimizing their hiring practices, such as how to post jobs for free and make the most of Indeed's platform.
The goal? Strengthening relationships with potential clients while supporting them in improving their recruitment strategies. It’s all about keeping the conversation going and ensuring both sides benefit from continued engagement.
Video 3: Optimizing to Increase ROI
In the finale video, Matthew emphasizes the importance of nurturing leads to drive the right actions and maximize ROI. For marketing teams, he said the key to success is optimizing nurture strategies by delivering personalized, timely, and value-driven interactions that align with customer needs.
Digitalzone focuses on creating customized campaigns for specific products and content. They tailor nurture strategies based on factors such as region, campaign, vendor, and target audience. By using their first-party database, they reach out to past customers and reactivate inactive accounts.
We've hit the end
As the video ends, it's clear that Matthew has guided us through the key strategies for successful lead generation and nurture. He showed us the power of content syndication in capturing top-of-funnel leads and emphasized the importance of engaging out-of-market leads.
By optimizing lead nurturing campaigns and constantly improving your approach, you can unlock a significant return on investment through strategic engagement and personalized content.
Want to dive deeper into maximizing ROI through strategic lead nurturing? Check out our blog post on how to leverage vendor value to boost marketing ROI. ROI for actionable insights and tips!
Get featured in the Leads, Laugh, Learn video series!
Are you a demand gen expert with valuable insights to share? We’d love for you to be part of our Leads, Laugh, Learn series! Simply drop us a line at marketing@digitalzone.com, and a member of our team will reach out.
