Back
#1. The Intent-Based Marketing Brief
Intent-based marketing is a new and exciting way to market your products or services.
It involves using information about what your customers are searching for online, and then marketing products and services, in a more personal way.
This means that you can target your advertising and content to them more effectively, and ultimately increase your sales and conversions.
In order to do intent-based marketing, you need to first understand what your customer’s intent is.
Intent is what your prospects are looking to accomplish by searching for something online. For example, someone may be searching for “How to start a business” because they want to start their own business.
