Think about the recent website you’ve visited. We bet you remember nothing you saw, whether it’s copywriting or graphic design, but you surely remember the experience.
That’s what user experience is all about.
You might be dominating the marketing game – running ads, crafting compelling content, and creating awesome graphic designs, but prospects ignore your lead generation form.
When it comes to conversion rates, UX design is closely linked.
Not having a great UX design is a common issue in today’s digital marketing world and can be easily rectified.
What is User Experience Design?
User experience design refers to the tactics and other elements that focus on giving your user a good experience rather than focusing on the product.
The sole purpose of UX design is to offer the consumers what they want.
It can be both physical and digital, but in this context, let’s discuss how you can improve your website’s UX to boost conversion rates.
Tips to Improve Conversion Rates through Great UX Design
The key to delivering a great user experience is to focus on giving value to your customers.
Here are some actionable tips to help you improve your UX design.
1) Design a Compelling Home Page
The majority of your visitors first visit your homepage. If they consider it cluttered, they may leave and never come back.
Homepage sets the tone and personality for your brand. So you must include all key information about your business on the home page.
Every business is unique, and you’ll never guess a specific thing your customers like. So always A/B test different versions and see what works the best.
Website loading speed is also critical. Most users expect the website to load in few seconds. If it takes too much longer, it can increase the bounce rate.
Various tools help you check website loading time. Make sure you keep it to a minimum.
2) Have a Clear Layout
In every section of your website, you want your users to look at valuable information first. One of the ways to achieve this is to design a layout keeping human behavior in mind.
With millions of websites on the internet, your users are accustomed to a certain layout. So don’t try to re-invent the wheel.
One of the best tactics is to give your viewers ample breathing room. They must be able to scan through your website while simultaneously understanding your business.
The best part of designing a website layout is you don’t have to be a graphic designer to create something appealing. Many online tools can help you out.
3) Have a Responsive Website
Today, consumers want to access your website through mobile phones, tablets phones, or a desktop.
Having a responsive website means the dimensions can be adjusted based on the device.
When users do not get access through one device, they may not take the efforts of visiting it through other devices. So you need to make sure your website is responsive.
Mobile searches have surpassed desktop searches back in 2015. Many eCommerce shoppers prefer accessing the website through their mobile devices. So it’s crucial to let your website perform on all the devices.
4) Use Clear Call-to-Actions
When it comes to improving your website conversion rate, call-to-actions are crucial. Your CTA’s should persuade people to take the next steps on your website.
It’s worth mentioning here that most people don’t read the website content – they just scan through it. Your web CTAs should aid your users to understand what the content is about and move them to the next step.
To begin, your buttons should have a different color than your background. Every color sends a signal. So make sure you match it to the message you are communicating.
Second, the words used on a CTA must convey what the users will achieve once they click.
5) Use Interesting Visuals
The importance of visuals in communicating the information is known. People are more likely to communicate if the website has pictures more than text.
Images humanize your website. Visitors are more likely to trust a website that seems to be more human than a robot.
The basic of user experience is to provide viewers with meaningful information with the least possible effort. Images can help you do that.
You can also use videos to communicate. Especially if your product has too many features. Since that can be challenging to understand through text.
6) Use Live Chat Box
When a potential client wants to find information on your website, they may get disappointed if they don’t get the answer right away.
They don’t want to go through the hustle of trying to contact you to find what they want.
Your customer has a poor experience with such issues.
If you have a straightforward brand with usual FAQs and product queries, you can set up a live chat box to answer those questions.
It improves the web experience as users get immediate answers to their questions. This will benefit your consumer experience and improve website conversions.
7) Provide Complete Contact Information
If a visitor is using your website for the first time, they may have a problem trusting you. Hence, you must provide accurate contact details so that users can contact you anytime.
Your contact page should include, name, phone number, email id, office address, and a contact form.
When prospective clients see all the contact details, they will know you are a legitimate company. This creates a sense of trust, and your conversion rates rise.
8) Improve Website Readability
There’s no doubt that your content affects the website experience. Your content composition influences how your audience perceives your brand.
Make your content easy to consume by writing concise sentences, dividing complex info into parts, and using bullet points. Ensure the font you use is readable on all the screens.
Like we mentioned before, most people just scan through your website. So make sure you structure your headlines and paragraphs in a way that is easy to read.
9) Eliminate Unnecessary Elements
When it comes to website user experience, eliminating unnecessary things is important. The goal is to keep the website simple and easy to navigate.
Removing all redundant elements optimizes the conversion rates.
Elements such as ad banners, irrelevant pop-ups, unmanaged social media accounts, irrelevant testimonials can be removed.
All the above elements harm the user experience and increase the bounce rate.
Your website UX design is crucial. If you think that all your marketing strategies are perfectly aligned yet you do not receive conversions, it’s time to investigate your design part.
The principles mentioned above are basic and can be interpreted accordingly. You can use new design elements, try them out and see what works best for you.