How To Manage Your Outsourced B2B Marketing Agency

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How To Manage Your Outsourced B2B Marketing Agency

Working with an outsourced B2B marketing agency can be a great way to get some of the benefits of in-house teams while still maintaining a focus on your core business. You get to enjoy different benefits such as new perspectives and skills, greater speed and efficiency, access to the right tools and technologies, as well as appropriate tactics and strategies.

However, there are many pitfalls to avoid if you want an effective relationship with your agency. Many B2B companies do not realize this. This is why it is often difficult for them to manage their outsourced marketing agency efficiently. In this blog, you will learn how to nail down your marketing requirements and maintain momentum.

This blog covers
  1. 5 Ways To Manage Your Outsourced B2B Marketing Agency
    1. Define Clear Goals and Expectations for the Agency
    2. Make Sure You Have the Right Data to Track Results
    3. Determine the Best Way to Manage Your Agency Team
    4. Regularly Meet with Your Agency to Review the Results
    5. Find Ways to Engage the Team in a Relationship Beyond Work
  2. Setting Up the Relationship Effectively from the Start
  3. Conclusion

Let’s dive in!

#1. 5 Ways To Manage Your Outsourced B2B Marketing Agency

Contracting your B2B company’s marketing functions to an outside firm can be beneficial both strategically and operationally. However, knowing how to manage this contract is an essential step in having successful results. Here are five key steps that will help ensure your agency delivers results:

  1. Define Clear Goals and Expectations for the Agency

    Before you begin working with an outsourced B2B marketing agency, it’s important to define clear goals and expectations for the agency. This will help ensure that your business gets what it needs from the relationship and that everyone is on the same page about where things are headed.

    You don’t want to be like a child playing hide-and-seek, who runs around in circles until his friend finds him by accident. Defining clear goals lets everyone know exactly where they need to go before they get there.
    When defining goals, it’s helpful to think about why you’re outsourcing in the first place—what problem do you want to be solved? You’ll likely find that focusing on solutions rather than tasks or processes results in clearer communication with your outsourced B2B marketing agency because now everyone knows what they’re aiming for and can make sure they are all working toward those same objectives together.

  2. Make Sure You Have the Right Data to Track Results

    To assess the performance of your B2B marketing agency, you must have all the necessary data. You should know how many leads they generate and where they come from. In addition to this, you need to understand how many are qualified and what percentage of them sign a deal with your business.

    The first step is to talk with your outsourced marketing company and make sure they provide key performance indicators (KPIs) that track these results for you. They should also supply you with regular reports so that you can monitor progress along the way. It may take some time before you get consistent results from outsourcing but once they start coming in, keep track of them.

  3. Determine the Best Way to Manage Your Agency Team

    Another thing you need to do is determine what is the best way to manage your outsourced B2B marketing agency. While there are no rules, I find it helpful to think about some of the following factors:

    • What type of work does your agency specialize in?
    • Does it have experience with your industry or type of business?
    • Is the team skilled at providing the service you need?
    • What are the goals of your project (the outcome)?
    • Do they align with those of your client’s organization and its leadership team?
    • How much will this cost us (the budget)?
    • Can we afford it? If not, how can we get what we need without spending much money?
    • And many other questions.
  4. Regularly Meet with Your Agency to Review the Results

    It is important to review results and priorities at least once a month. This will help you track the progress of your outsourced marketing team. You can use this time to reflect on what you have achieved and what you still need to achieve.

    Then you can go ahead to set new goals and priorities for the next month. This way, you get to review your progress monthly and discuss how the agency can help you achieve your future goals.

  5. Find Ways to Engage the Team in a Relationship Beyond Work

    Once you’ve found a marketing agency that’s right for your business, it’s important to build a relationship with them. The first step is to establish communication rules and expectations. This will help your team understand how they can talk to each other, as well as the way they should interact with customers.

    Once this is out of the way, it’s time to establish some ground rules that allow both parties to get along well while working together. Whether they’re in person or online, make sure everyone has an opportunity to share their thoughts on every project and brainstorm ideas together before making decisions. It might sound like extra work but it’ll pay off in the end.

    Once everyone knows what their roles are within each project and understands how much support they need from others involved in those projects, then it becomes easier for them all to work collaboratively towards common goals instead of fighting over whose ideas are best or trying to figure out who did what wrong when something goes wrong.

#2. Setting Up the Relationship Effectively from the Start

Working with an outsourced B2B marketing agency can be great, but you have to set up the relationship effectively from the start. Here are five things you should do when working with an outsourced B2B marketing agency.

  • Set up clear goals and expectations for your agencies to achieve
  • Ensure that there’s enough data to track results
  • Track everything in one place
  • Make sure all communications are tracked too
  • Measure success over time

#3. Conclusion

We hope this blog post has given you some insight into the challenges and opportunities of working with an outsourced B2B marketing agency. As we mentioned earlier, it’s important to set clear goals and expectations for your team and be sure to keep an eye on their performance. You also need to regularly check in with them so that they know what’s expected from them and how they can improve.

Finally, don’t forget about relationships: even though your team works remotely, everyone needs human contact. If you keep these five tips in mind when managing your outsourced B2B marketing agency, then chances are good that both parties will be happy with the results. If you need a B2B marketing agency to work with, Digitalzone is the best agency for you.