Of the many tools businesses use to inform and educate a customer, eBooks are probably the best. They allow you to collect specific information about your customers and give something truly valuable in return. You simultaneously place yourself as a thought leader while creating an opportunity to connect with the prospects.
But you only have a few seconds before you persuade your prospects to download the eBook. Your CTA and the landing page must be well-written and organized.
The page needs to be impactful enough to entice users to share their information.
Ebooks are the go-to marketing tool for companies looking out to connect with both new prospects and existing customers. It helps you improve your credibility and place yourself as an industry expert. But they can’t trust your expertise if they don’t download and read your eBook.
So how do you convince visitors that your eBook is worth the lead?
An ideal landing page will convince the prospects that your eBook is worth the read. The most successful landing pages include the following aspects:
- Content that establishes your expertise
- How prospects benefit from the ebook
- Pure value-based content with no intention of sales
Besides these points, your design, copywriting, and marketing strategy play a huge role in building your brand.
We listed some points that help you create a compelling landing page for your ebook.
Here, take a look…
1) Use Compelling Modern Designs
Your landing page design affects the way your prospects perceive your brand. If your landing page doesn’t reflect modern appeal, your prospect may lose interest. So make sure you follow modern parameters while designing the landing page.
Keep your design simple. Don’t overwhelm your audience by giving too much information.
The internet is filled with clutter, so a simple landing page goes a long way in convincing your prospects.
Your design should also reflect your brand. It will help you reinforce your brand identity and build familiarity.
2) Create Clear, Concise Headlines
With so much content to consume and so little time to do it, writing a clear headline can help you cut through the noise.
The headline is one of the first things your prospects will notice, so make sure it’s accurate. An accurate headline will set your reader’s expectations right.
There are various formulas to craft effective headlines, so make sure you experiment and find out which one works the best.
Your headline must be consistent with all the other elements. You may drive traffic from social media or PPC, so it’s important to maintain consistency between your ads and the landing pages.
3) Include a Summary of Your eBook
It’s always helpful to include a short description of your eBook – a little summary with no fluffy content. Your audience is not yet ready to read long paragraphs.
It’s crucial to convey the main points your ebook will be covering. To be more specific, what particular pain point will your eBook solve.
The preview will set the expectations right. Your short description should communicate what your audience will receive instead of focusing on why your eBook is great.
4) List the Benefits of Downloading your eBook
One way to emphasize the value of your eBook is to list down the benefits your audience would have. Curate a list of 5-6 benefits that directly strikes your prospect. A bullet point list makes it easier for them to scan through your landing page.
Even if they skip your summary, they are more likely to go through your bullet points.
5) Leverage Insights into Human Behavior
When you are trying to convince an audience to download your eBook, you need to know how they think.
People read reviews to determine whether the offer is worthwhile. Including testimonials from satisfied customers will make prospects trust your brand.
And if you are not selling your eBook, it’s free. Technically, you are asking for information in exchange, but it’s not anything monetary. You can use this feature to label your eBook as free. Free is persuasive, and your customer believes you are genuinely trying to help them.
6) Use Images to Build Trust
This is where most ebook landing pages go wrong. Images can be powerful conversion boosters and influence the overall feel of your landing page.
Your users are worried about their privacy and the information they give. Hence, your images must elicit trust. The images could be a preview of the ebook, testimonials, or pictures of people who’ve trusted you with their information. The images you choose must be relevant to the topic of the eBook.
7) Use Smart Calls to Actions (CTAs)
To earn more conversions, you need strong CTA’s that exactly tell your prospect the next action to take. Your users have probably visited other landing pages, so they know the basic structure of a landing page. Not having good CTAs may confuse the readers and the bounce rate increases.
Stay away from generic CTAs like “Click Here” and “Download Now”. Since they are overused, they won’t encourage people to take action.
Instead, tell what’s going to happen if they click the button. Instead of “Download Now”, a good CTA could be “Download the [Subject] eBook Now”.
8) Keep your Forms Short
As noted before, customers are reluctant to share their information with brands. Hence, your download forms should be short. Ask for information that is relevant to the user.
If your form is too long, the users will refuse to give the information as they don’t want to spend a lot of time on your website. They quickly want to download the eBook and start reading it.
The most basic forms of an eBook landing page have just the name and email id. Once you have their email id, you can follow up and provide additional information about your business.
Your eBook landing page plays an important role in helping you promote your eBook. You only have few seconds to hold their attention, so you need to be very careful while designing the landing page.
The design of your landing page not only boosts lead generation but also helps in brand building. Many companies invest much time in developing the eBook but not much in designing the landing page. Make sure you don’t commit this mistake.