How to Build a Content Syndication Strategy That Gets You More Leads

Everyone is attempting to capture new leads. However, some companies are finding success with content syndication.

Content syndication is a crucial part of any marketer’s arsenal. It is a strategy that focuses on how you can easily reach more people, establish yourself as a thought leader, and grow your business. This strategy allows you to nurture an audience while increasing your visibility to build more brand recognition.

Essentially, if you want to bring in leads, clients, or customers to your business idea and make a mark in the industry, you need to think about content syndication. This isn’t an area that most entrepreneurs think about but it could be key for building your business once you understand the logic behind it.

This blog covers:

The Logic Behind Content Syndication
Popular Methods of B2B Content Syndication
Building a Content Syndication Strategy for More Leads
Conclusion

#1. The Logic Behind Content Syndication

Content syndication can very much be seen as the old-school version of content distribution. It can sometimes come across as a noise that’s hard to filter through. And while content syndication can be a hassle to set up and maintain, if you’re doing it right it’s not too bad at all.

Many companies, such as B2B content marketing agencies, are using a strategy in which they’re working with their clients to do content syndication simply because it works without causing too much additional workload for themselves. If you aren’t familiar with the concept of content syndication and would like more information on how it works, read on!

Content syndication simply involves creating a library of high-quality articles and distributing the content on different sites. Content syndication can be different for every business. And while it has become a vital part of growing any business, if you’re not careful, it could quickly eat up all of your time and resources.

Content syndication won’t actually get you more leads, nor will it make all your sales come flooding in. However, when applied correctly, consistent and quality content syndication can be one of the most powerful tools at your disposal for growing your business and increasing your exposure to a wider target audience.

Thankfully, taking part in this practice doesn’t need to involve a major overhaul of your entire business model. There are several different methods you can use to ensure content syndication is working hard on your behalf.

#2. Popular Methods of B2B Content Syndication

Content syndication is a great way to get more leads and increase your brand awareness. But it’s not easy to set up, especially as a small business. Luckily, many popular methods can help you get started. Let’s take a look at some of the most effective ways to syndicate your content and get more leads:

Co-Marketing

Companies collaborate on marketing and share leads among themselves.
Social Syndication

Brands exchange content to expand their exposure on social media.
Press Releases

Companies write press releases about company news that might interest their audience.
Guest Blogging

Businesses publish content on another company’s website exclusively to increase traffic and build backlinks.
Paid Article Syndication

Companies pay syndication networks to share their branded content.
Syndication Platforms

Brands reach out to syndication sites to republish their content.
Whitepaper Content Syndication

Companies can republish the company’s original content on third-party sites to generate leads.

#3. Building a Content Syndication Strategy for More Leads

Content syndication is all about getting your content in front of the people who need it. The idea is simple: You create content, then you syndicate it to as many places as possible.

However, this simple concept can be a powerful lead generation tool for your business if you know how to do it right. Here are five tips for building a content syndication strategy that gets you more leads:

Determine Your Ideal Target Audience

The first step in starting and becoming successful in any type of marketing campaign is determining who your ideal target audience is. This will help you narrow down what types of articles or blogs are going to be most effective for your campaign.

In the absence of knowing your ideal customers, you’re likely to waste time and money.

Always remember that your audience is not just made up of people who are looking for a product or service like yours, but also includes people who are interested in a specific topic related to your business.
Choose the Right Topics for Your Audience

Your goal is to create content that helps people solve your audiences’ problems. You have to focus on quality over quantity when selecting partners for syndicating your content.

Use tools like Google Alerts to learn what types of articles other people are writing about within your niche market or industry. This will help you figure out what type of content your audience finds interesting to read.
Select a Relevant Syndication Platform

When choosing partners for content syndication, it’s important to choose sites that are relevant to your audience. If you try to spread your content too far, it will dilute its effectiveness and may even make it less attractive to readers who don’t find it relevant.

Essentially, this is where you determine the type of syndication platform you want to use, whether free or paid. Focus on partners whose goals align with your overall marketing goals.
Share Syndicated Content on Social Media

Syndicating your content is a great way to maximize your business’ exposure, and one of the best activities to enhance its success is sharing your syndicated content on social media. You can share on social networking sites like LinkedIn, Twitter, Facebook, Tumblr, Reddit, and more.

Learn how to use hashtags to gain more exposure on social media. Focus on hashtags that can help your target audience find your content easily. This will help you drive more people to your content, and ultimately to your site.
Track Content Syndication Performance

It would be wrong to have a syndication process in place for lead generation, without tracking your leads. Set up analytics on your site, so you can see how many visitors are coming from each source. This will help you understand which sources are most effective and which ones may need improvement.

Use Google Analytics or another analytics tool to track where your leads come from so you know what kinds of content are generating the most interest and lead for your business.

Measure your lead volume, lead quality, and closed deals. Also, watch out for bot leads. Establish goals and benchmarks for success, and track performance.

#4. Conclusion

B2B companies can generate qualified leads when they share content across a network of websites. However, it becomes easier and more efficient if they do it the right way.

Being consistent with your content syndication process helps to build trust, authority, credibility, and relationship with influencers in your industry.

When you do content syndication the right way, it signals that you’re an expert in the field and that you want to help your target audience solve their problems.