Here’s How You Develop Groundbreaking Enterprise Marketing Plans with Your B2B Intent Data

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Here’s How You Develop Groundbreaking Enterprise Marketing Plans with Your B2B Intent Data

Introduction

In digital contexts, intent data has been making waves. By enhancing consumer interactions from the period of initial curiosity through account conversion. Data-driven observations of consumer behavior have hinged mainly on insights drawn from first-party data for the better part of a decade, i.e. insights into what actions prospects take on a website, directly.

Whilst this strategy has many benefits—driving account growth and capitalizing on inbound leads—the buyer journey decision-making process often begins much before a prospect visits a company’s website.

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