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This blog covers
- Introduction
- Capture their Interest
- Use Strong Subject Lines
- Keep it Short and Sweet
- Write Short Sentences and Paras
- Get to the Point
- Make the Connection
- Personalize your Content
- Use a Cliffhanger
- Use Storytelling Techniques
- Write about Breaking News
- Provide Visual Relief
- Make it visually appealing
- Use bullets and numbered lists
- Use images sparingly
- Keep your email template and branding consistent
- Trigger Engagement
- Use active voice
- Use power words
- Use Calls to Action
- Run Targeted Campaigns
- Segment your email list
- Send event-triggered emails
- Create entertaining emails.
- Send reorder reminders
- Provide Value
- Provide actionable information
- Show them a simple way to improve
- Offer something valuable.
- Offer Incentives
- Make it convenient
- Make it easy to subscribe and unsubscribe
- Use off-hours to send newsletters
- Conclusion
Introduction
If you’re struggling with email newsletter engagement, you’re not alone. In fact, it’s one of the most common problems faced by businesses today. But don’t despair – there are ways to fix it.
In this blog post, we’ll share some of the most effective strategies for increasing email newsletter engagement. By implementing these tips, you’ll see a boost in your subscribers’ engagement levels.
Let us take a broader view of the overall picture.
To maximize newsletter engagement, what is the most important aspect? Readers must respond.
To increase readers’ responsiveness, what steps should we take?
Consider these points…
- Make sure your email newsletter is well-designed and engaging.
- Send your email newsletter regularly to keep subscribers interested.
- Make sure your email newsletter goes to the appropriate individuals.
- Use email marketing automation to manage your email newsletter.
These points outline the broader view of where the focus should be.
Let’s dive into the details
- Capture their Interest
- Connect with them
- Provide Visual Relief
- Engage with them
- Run targeted campaigns
- Shed value
- Make it convenient
Let us further elaborate briefly on each of the points…
Capture their Interest
To persuade newsletter subscribers to open and read your emails, you must first grab their attention and then hold it.
To engage your email newsletter subscribers and boost engagement, use these four quick tips…
- Use Strong Subject Lines
- Keep it Short and Sweet
- Write Short Sentences and Paras
- Get to the Point
We explode each of these below.
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Use Strong Subject Lines
A strong subject line will help your email stand out in a busy inbox and get viewed.
Keep it short and to the point. Avoid using generic terms like “newsletter” or “important update.” Use relevant keywords to describe your email.
Need inspiration? Here are 164 attention-grabbing headlines.
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Keep it Short and Sweet
Keep your newsletter concise. It’s difficult to digest long emails.
Write succinctly.
Tell readers to click through to your website or share your newsletter with friends.
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Write Short Sentences and Paras
People are more likely to skim email newsletters than read them in full.
By keeping your sentences and paragraphs short, you can ensure that your readers will be able to easily find the information they are looking for.
It also gives you more room to include other elements, such as images and calls to action.
So the next time you sit down to write your newsletter, remember to keep it concise. Your readers will thank you for it.
Check out 18 great examples of Newsletters for inspiration.
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Get to the Point
Think about what you want your newsletter to achieve, and focus on including only the content that will help you achieve that goal.
Every piece of content you include should have a purpose.
If you are stuck, try this exercise: imagine you only had one line to make your point. What would you say?
If you’re having trouble starting an email newsletter, here are 40 templates to give you a leg up..
Make the Connection
Email newsletters allow you to communicate with your readers in an intimate and personal way.
It’s a great opportunity to get to know your customers better and start forming a bond.
However, how do you nurture connections?
How do you establish rapport and trust with your audience?
The answer to these are two important factors that help you boost your emails’ open and click-through rates.
Be mindful of these 4 things…
- Personalize your Content
- Leave a Cliffhanger
- Use Storytelling Techniques
- Write about Breaking News
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Personalize your Content
Recent brain activation studies show that seeing our names in print or on screen stimulates attention.
We identify with our names. Using your subscriber’s first name makes them feel more connected to your business and service.
Some of the ways to personalize your email content are…
- Write as if you’re speaking to a friend.
- Share stories and experiences that are personal to you.
- Offer exclusive content that is relevant to your readers.
- Ask your readers for feedback and input.
By taking the time to personalize your content, you can create a successful email newsletter that your readers will enjoy.
Check out how to write in a conversational manner.
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Use a Cliffhanger
Aren’t email newsletter business writing? And business writing must be professional and formal. It implies that there should be no scope for surprise or drama.
But without an element of suspense, there would be no desire to learn more.
The cliffhanger is a technique that adds drama to serious email newsletter content. It intrigues the reader to click on the link and read more.
An email with all the information eliminates the need for a subscriber to visit your website.
Want to keep readers engaged?
Learn the cliffhanger techniques in business writing.
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Use Storytelling Techniques
Your email newsletter is one of the most important tools in your content marketing arsenal but are you using it to its full potential?
One way to get more out of your email newsletter is to use storytelling. This can help you engage your readers and get your message across in a more effective way.
So how can you use storytelling in your email newsletter?
- Use a personal story aligned to your business message.
- Share your happy customer’s story.
- Narrate your successful business case studies.
Are you interested in weaving stories in your formal newsletter content?
Keep your subscribers hooked on your content with these 8 story-telling
techniques. -
Write about Breaking News
Write about current happenings to keep email newsletter recipients interested.
This indicates that you care about them and want to keep them informed about industry developments and how your company is adapting to maximize consumer value.
When writing about these topics, it is important to maintain a professional tone so that your subscribers will take your newsletter seriously.
Check out 9 tools which will help you stay on top breaking news in your industry.
Provide Visual Relief
We all know what it’s like to open our inboxes and be inundated with a ton of emails, most of which we don’t even care about.
But what if there was a way to make your email newsletter stand out from the rest of the clutter in your inbox?
Here are 4 tips to provide visual relief and make your newsletter more engaging…
- Make it visually appealing
- Use bullets and numbered lists
- Use images sparingly
- Keep your email template and branding consistent
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Make it visually appealing
Make your email newsletters more visually appealing. Choose images that complement your content and attract subscribers. Use easy-to-read colours and fonts in email newsletters.
To make it convenient for you, here are 70+ newsletter templates for small businesses to consultants to retail to realtors.
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Use bullets and numbered lists
Bullets and numbered lists help readers understand the text. They also help readers scan and discover key points.
Different tips to effectively use bullet numbering in your email newsletters…
- Use bullets to list out key points or highlights.
- Use a numbered list when you want to emphasize a sequence or order.
- Keep your bullet points and list items short and to the point.
- Use typographic hierarchy to further emphasize important points
To learn more, do read: The Ultimate Guide to Bullet Points in HTML Email
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Use images sparingly
When it comes to newsletters, images can be both a help and a hindrance. On the one hand, images can add a touch of visual interest to an otherwise text-heavy format.
On the other hand, too many images can be overwhelming and make it difficult for readers to focus on the content.
When deciding whether or not to use images in your newsletter, it’s important to strike a balance.
Use photos sparingly to generate interest. Avoid overusing graphics and make sure they complement the text.
Read: 10 Ways To Use Images In Email Newsletters to better understand this process.
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Keep your email template and branding consistent
It’s important to maintain a consistent email template and company branding in order to create a professional image. By doing this, you’ll come across as being more credible and trustworthy.
This will enable your customers to remember your brand wherever they see it. Eventually, recognition and trust will boost click-through rates.
For inspiration read: Top 5 Tips for Keeping Consistent Branding Across all Emails
Trigger Engagement
Email newsletter engagement is everything. You’re failing if subscribers don’t open and click your articles.
How do you make your email newsletter compelling? Some quick tips are…
- Use active voice
- Use power words
- Use calls to action
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Use active voice
Why is active voice important in an email newsletter? First, it’s more concise. And second, it’s more powerful.
When you use active voice, your subscribers will know exactly what you want them to do.
Active voice makes your writing more concise and easier to read, which is essential when trying to capture your reader’s attention.
For testing your writing with an active voice, use the Hemingway App writer.
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Use power words
Email newsletters work wonders for business growth. If you want your newsletter to be effective, utilize power words in your newsletter copy.
Power words are words that evoke emotion and create a sense of urgency. They are words that grab attention and make people want to take action.
Some examples of power words include:
- Now
- Hurry
- Time-sensitive
- Exclusive
- Limited
If you use power words in your email newsletter, you will be more likely to get your message across and encourage your customers to take action.
Are you looking for ways to drive newsletter engagement and boost sales? This dictionary of 172 + power words is worth a read.
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Use Calls to Action
Your newsletter is one of the most important tools in your marketing arsenal.
It’s a direct line to your customers and prospects, and it should be used to drive results. One of the best ways to drive results with your newsletter is to use strong calls to action.
Calls to action are a great way to focus your readers’ attention on a specific task you want them to perform.
They can also be used to segment your readers and track results. When used properly, calls to action can be a powerful tool to help you achieve your marketing goals.
Check out the different types of CTAs you can use in your next email herE: 75 CTAs Your Next Email Campaign Needs.
Run Targeted Campaigns
Targeted email newsletter campaigns are much more effective than generic ones because they are tailored to the specific needs and interests of the recipients.
This ensures that the recipients are more likely to engage with the content and take action.
4 things to keep in mind when running targeted email campaigns…
- Segment your email list
- Send event-triggered emails
- Create entertaining emails.
- Forward reorder reminders
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Segment your email list
Email segmentation is a process of dividing your email list into smaller groups based on specific criteria.
By segmenting your email list, you can send more targeted and relevant messages to your subscribers. This, in turn, can lead to higher open and click-through rates, and ultimately, more conversions.
Understand how to more effectively approach email segmentation to design remunerative campaigns.
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Send event-triggered emails
Triggered emails are sent based on a subscriber’s behavior, such as abandoning a cart or visiting a product page. Event-based emails are sent in response to a specific event, such as a sale or a holiday.
Both types of emails can be highly effective in keeping subscribers informed and engaged. And they can be used to promote products, send updates, or simply stay in touch.
So if you’re looking for a way to add more relevance and timeliness to your emails, consider using triggered and event-based emails.
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Create entertaining emails.
Humor is a great way to add personality to your newsletters and make them more enjoyable to read. Plus, it can help to build a rapport with your subscribers and make them more likely to engage with your content.
So if you’re looking for a way to add a little extra spice to your email newsletters, why not try incorporating some humor? It could be just the thing to take your newsletters to the next level.
Here are some inspiring examples of humor in emails.
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Send reorder reminders
Email newsletters are a great way to keep customers updated on new products, sales, and promotions. However, customers can often forget to reorder products when they run out.
To help solve this problem, some businesses are now offering convenient reorder notifications in their email newsletters.
This way, customers can be reminded to reorder products when they need them. This can be a great way to boost sales and keep customers happy.
Here are some great examples of replenishment emails.
Provide Value
To build a valuable email newsletter, your content must be well-written and informative.
Secondly, your newsletter should be released on a regular schedule so that your readers know when to expect new content.
Lastly, you should always be open to feedback from your readers so that you can improve the quality of your newsletter.
To further add, go through these 4 points…
- Provide actionable information
- Show them a simple way to improve.
- Offer something valuable.
- Offer Incentives
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Provide actionable information
In order to ensure that your newsletters are actually providing value, you need to make sure that the information you’re including is actionable.
That means including specific steps that your readers can take in order to achieve the results you’re promising.
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Show them a simple way to improve
Help your subscribers to learn new skills, stay up-to-date on the latest trends, and become a more well-rounded professional.
Include links to helpful articles, blog posts, infographics, and more in your email newsletter. Guide them with quick ways to become smarter, richer and better.
And the best part is that it won’t cost you a penny to provide these valuable resources.
So what are you waiting for? Start including free educational resources in your email newsletter today and watch your subscriber list and engagement grow!
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Offer something valuable.
When crafting your email newsletter, be sure to include a mix of content that will appeal to your different subscribers.
For example, if you have a product or service that you’re promoting, be sure to include images and information about it in your newsletter.
But also be sure to include other content that your subscribers will find valuable, such as tips, tricks, and advice.
By offering something of value in your email newsletter, you’ll not only keep your subscribers engaged, but you’ll also encourage them to keep coming back for more.
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Offer Incentives
Including incentives in your email newsletters is a great way to increase click-through rates and encourage subscribers to take action.
By offering a discount, giveaway, or freebie, you can entice readers to click through to your website or landing page.
Additionally, providing an incentive can show your subscribers that you value their loyalty and are willing to offer rewards for their engagement.
Make it convenient
For good engagement, provide convenience to your subscribers. Make your newsletter easy for them to understand and take action on. Consider when it is convenient for them to engage with your content. Give them autonomy to choose their preference.
To understand, read these points…
- Make it easy to subscribe and unsubscribe
- Use off-hours to send newsletters
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Make it easy to subscribe and unsubscribe
Email newsletters are a terrific method to keep customers informed. But if you make it difficult for people to subscribe or unsubscribe, you’re likely to lose subscribers.
Make sure it’s easy for people to find the subscribe and unsubscribe links in your email newsletters. Make them visible and clickable.
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Use off-hours to send newsletters
Emailing your customers and subscribers outside of normal business hours could be beneficial to your organization.
Try sending your emails during non-business hours, such as early mornings or late evenings. You may find that you get a higher open rate and click-through rate.
Subscribers’ involvement with our business newsletter is crucial. After all, the whole purpose of putting in efforts to build a successful newsletter is to engage subscribers to take action and bring in more business.
Marketo has put together a list of times to send out newsletters by category that is a worthy read.
Conclusion
Get rewarded for your efforts. Newsletter engagement doesn’t happen because you have shared something.
It happens when you have shared what your audience needs and are ready to share more of what they need.
The most important thing to remember when writing an email newsletter is to keep it short and sweet.
Write sentences that are short and to the point, and focus on what your subscribers need to know. Use powerful keywords to grab readers’ attention, and make sure to provide a link to your website or other resources. Finally, make sure to send your newsletter out regularly so that your subscribers never lose track of it.
Tips shared in this blog are tried and tested ones. Take it and run with it. Share it with your friends.
And if you have any additional strategies to skyrocket email newsletter engagement, share them with us.
