BMC Software Case Study

Why BMC Chose Digitalzone

The Background

For B2B firms, buying, or building a target account list is just the basics.

When it comes to sourcing (quality) leads from that list and driving pipeline growth for new business opportunities, businesses often find themselves at a loss.

The problem is simple:
  1. There are more leads available than ever before
  2. Leads are often of such poor quality that they don’t cut it
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