Account-Based Marketing: A Primer For B2B Companies

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Account-Based Marketing: A Primer For B2B Companies

Introduction

Account-Based Marketing focuses on the relationship between an organization and interested parties who are potential customers of its services or products. It’s about building relationships with these parties so that when it comes to making a purchase decision, there’s more than just price at play.

As you might expect, this marketing technique takes a lot of work and effort. It encompasses the entire lifecycle of an account, from the
moment you first find someone’s contact information to the moment you close a sale. It’s not just about identifying potential customers, either; it’s about building relationships with them and nurturing those relationships over time.

In this guide, we’ll look at account-based marketing for B2B companies. We will understand its relevance in the market and how it can help you improve your business, leads acquisition, sales, and revenue.

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