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A Hawk’s Eye View Of Content Syndication—And (Tactical) Steps To Leverage It With Confidence

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A Hawk’s Eye View Of Content Syndication

What is Content Syndication?

Content syndication (CS) is the process of circulating content to other websites or blogs in order to increase its exposure and reach. In most cases, CS is done with the permission of the owner and often includes a link back to the original source.

There are a number of benefits to CS, both for content creators and for those who consume it.

For creators, syndication is a means to get more eyes on their work. It can build their reputation—and authority.

For those who consume syndicated content, it provides a contextual perspective on brands and a collection of voices on a subject which they are keen to consume. This results in new and interesting content for them.

CS can be a great way to get your content seen by more people. If you’re a content creator, it can help you build your audience and reputation. And if you’re a content consumer, it can help you to find new and interesting content.

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