Content production is the most effective approach to boost search visibility. How so?
Brands and sites that go through the trouble of keeping regularly maintained blogs have 434 percent more pages indexed by search engines than those without. That is 434 percent more opportunity for digital consumers seeking the services you provide to discover you.
But there is a lot of competition out there, and finding your brand will be like finding a needle in a haystack. The beauty and pull behind content marketing—whether content syndication or otherwise—is that it helps your brand and content find its way to the reader, rather than having it the other way round.
Content generation is just one aspect of an effective content marketing approach.