Content syndication is growing faster than ever and it isn’t going anywhere. As B2B marketing becomes more dispersed and competitive, companies keep adopting effective content syndication strategies to help them reach new customers.
Content syndication is one of the best and most rewarding online publishing techniques any brand can implement. However, like anything good out there, it’s getting abused by many companies. This article explores content syndication, its importance, and some effective strategies for B2B companies can use to implement it.
Content Syndication in a Nutshell
If you haven’t heard the buzz about content syndication, let us fill you in.
Content syndication is becoming a prominent strategy for companies looking for new traffic opportunities beyond the corporate blog. It is simply the process by which your article, blog post, or web content is published on a block of other websites.
Syndicating your content involves taking your existing content and repurposing it on other channels or platforms. The idea behind this is to increase distribution and enhance visibility for your site while building backlinks to your page and boosting search engine rankings.
Why Should B2B Companies Syndicate Their Content
B2B companies are notorious for creating high-quality content. They’ve got a lot of numbers, data, and brass-tacks information up their sleeves that they’re just waiting to unleash on the world. However, not all of them are savvy enough to know how to reach other businesses around the globe that could benefit from their pearls of wisdom and solutions.
Content syndication involves replicating content across a network of third-party publications. B2B companies know that to stand out in the B2B space, it is essential to create valuable content and ensure that the content is being shared and read by more people.
The biggest reason why B2B companies should consider syndicating their content is that it is an easy way to promote their company’s products and services. Another reason is that it helps them build trust with potential customers. Intrinsically, an effective content syndication strategy helps to increase brand awareness and visibility, build authority and credibility, and boost social media engagement.
5 Super-effective Content Syndication Strategies for B2B Companies
Content syndication is a great way to reach more people and get your brand in front of more eyes. For B2B companies, it can be difficult to know where to start. Here are five super-effective content syndication strategies that will help you reach more people and grow your business:
One of the best ways to reach more people in the B2B space is to syndicate your content by yourself. Marketing experts agree that social media marketing is a very simple and effective way to gain more readers, create more content, and gain a wider audience.
Platforms like Medium, TealFeed, Hashnode, Hackernoon, among others, are great places to do some self-service syndication. These platforms can help you reach new audiences and have SEO benefits in terms of creating backlinks to your site. However, you have to be careful so your audience doesn’t read your content without actually visiting your site.
Syndication on Other Websites
B2B companies can syndicate their content to other sites on the web. In most cases, the other site will publish their post-as-is and give them credit for it. Other times, the other site can rewrite it and add their commentary or insight before publishing it.
Syndication on other websites can be done in different ways. A common way to do this is to syndicate your content on a size bigger than yours. Another way is to syndicate your content on a site similar to yours. The goal is to make people who read their site also see your post on theirs. This can be an excellent way to drive traffic to your website, generate more leads, and boost your readership in general.
Syndication on Sites That Syndicate Their Content
By becoming regular contributors to websites that syndicate their content, B2B companies can also get their content syndicated. This is one of the most effective content syndication strategies for businesses.
Syndicating content on channels like Inc. Magazine, Entrepreneur, Insider, Business Insider, Forbes, and other similar sites helps to increase your readership. This is because content from these websites also ends up on other similar partner sites. For instance, your syndicated content on Business Insider can also end up on sites like Entrepreneur.
Syndication of Third-Party Content on Your Website
Syndicating third-party content is a great way for B2B companies to increase the number of visitors and reader engagement on their websites. The key is to syndicate relevant, high-quality content that their readers will find useful.
While you might believe that hosting third-party content only benefits the third party, there are several benefits to you as well. The first advantage of syndicating content from a bigger brand or company is that you’re drawing their audience to your website. Additionally, if the content is high quality and relevant to what you offer, the information will benefit your audience.
Host content that contributes to your products or services so that you can draw in an audience that will be interested in what you have to offer. Also, be mindful of the volume of third-party content you host so it doesn’t hurt your SEO game.
Syndication through Email Marketing
Email marketing is one of the most effective ways for B2B companies to reach customers because it allows them to build relationships over time instead of simply trying to sell something right away.
Sending an email newsletter is one of the most effective ways of promoting your content. Although not everyone can randomly visit your content online, most people check their emails every day. If you send out syndicated content once a week, it will be in front of your subscribers’ eyes every time they check their inboxes.
The easiest way to do content syndication through email is by using an email marketing service like MailChimp or Aweber. These services allow you to create an account and then send out newsletters with links to other websites where your articles can be found.
The goal for any B2B company should be to provide value to its target audience. The strategy for doing this should start with syndication and end with conversion. The perfect strategy depends on the syndication channel, the audience, and the type of content you are distributing. However, the ones mentioned here can guide your marketing strategy and lead to more traffic and higher conversions. Strategize your content syndication efforts early on, and you’re sure to see some great results.
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