Email marketing is one of the most efficient ways to sell products because of how little it costs.
Research shows that email has a return-on-investment (ROI) of 38 cents for every dollar invested.
Those stats make email marketing seem like a no-brainer, right?
However, before you start sending emails, you need to invest in the basics.
Email list building is just as important as writing compelling content and choosing a clear call to action.
Get inspired by these practical tips, no matter if you’re just starting out or have been building your email list for a while.
This blog covers:
The importance of list building and strategies to accelerate it.
- Why do you need an email list?
- How does building an email list help you get new customers?
- How can you maintain compliance while building your email list?
- Integrate your Facebook lead ads into your email list
- Use Order Confirmation Emails To Build Your Email List
- Use Out-Of-Stock Messaging
- Create A Loyalty Program
- Take Advantage Of Social Media
#1. Why do you need an email list?
You may use email marketing as a key part of your marketing strategy, but your success depends largely on the quality of your email list.
In its most basic form, an email list is nothing more than a compilation of email addresses to which promotional emails can be sent.
It’s simply how many subscribers you have, either to your newsletter or to your branded content.
According to a well-known proverb:
If a tree falls in the forest and no one is around to hear it, does it make a sound?
Likewise, if you create compelling content and nobody sees it, does it make a difference?
But that’s not all that surprising.
Email marketing campaigns are essentially useless if you do not have an audience to send them to.
#2. How does building an email list help you get new customers?
You can share information about your company directly with those who want to receive it by creating an email list.
Your brand voice and messaging have a much greater reach with a strategically built email list.
It’s a terrific way to keep subscribers updated on your business (such as new product launches, special deals, and VIP programmes), acquire new consumers, and re-engage past clients.
Your business’s growth depends on building your email list.
The more people you reach and impress with your content, the more likely you are to attract customers.
#3. How can you maintain compliance while building your email list?
You can make sure you’re complying with email marketing laws and regulations by practising good email list building habits.
Commercial e-mails promote a product or service.
These include abandonment emails, welcome emails, and newsletters.
The regulations for constructing and sending an email depend on the recipient’s nation and the server’s location.
- Start with a double opt-in processDouble opt-in requires you to confirm new subscribers’ email addresses to ensure they intended to sign up and enter their address correctly.
- Give them your contact info and clear instructions on how to unsubscribe.Offering a simple way for customers to opt out of future communications can help you keep their business.
- Maintaining your list ensures that as your mailing list grows, customers who have opted out won’t receive your emails.
What’s the big deal? Sending emails to customers who have opted out hurts your reputation and negatively impacts delivery.
If you follow these list development guidelines, your emails will reach your clients’ inboxes, increasing your revenue.
Here are five techniques to make your list building easier.
#4. Use Facebook Lead Ads To Grow Your Email List
Brands can connect with customers with Facebook ads.
A Call-To-Action (CTA) can sell your products, while an email signup can attract users.
You can add subscribers to your email list quickly by using Facebook lead ads.
A Facebook lead ad prompts the user to enter their name, email, and phone number to learn more about your product.
Your Facebook lead ads can seamlessly sync with your email lists thanks to some marketing automation platforms.
#5. Use Order Confirmation Emails To Build Your Email List
Customers who check out as guests can’t be contacted for anything other than transactional emails or emails related to their order.
This is unless they explicitly consent to being contacted for marketing.
Include sign-up instructions in order and shipping confirmation emails.
It’s what a lot of e-retailers do. At the bottom of the order confirmation email, the brand tells you to sign up for their rewards program.
#6. Use Out-of-Stock Messaging To Fuel Your Email List
Out-of-stock items can be a pain for shoppers.
It is a predicament in which you are eager to purchase a product from a brand that you adore.
However, when you try to put it in your shopping basket, it just disappears! You receive a canned message.
Back in stock messages are useful for e-commerce marketers.
If you let a customer know an item is out of stock, let them know when it’s back in stock.
You may just gain another subscriber, and your customer may choose to buy that item in the long run.
#7. Create A Loyalty Program
Loyalty programs reward customers who buy from a company often.
You can offer your customers free stuff, special rewards or coupons, or early access to new stuff when they sign up for your loyalty program.
Referring friends is a unique feature of loyalty programs.
In exchange for coupons and other rewards, your customers invite their friends to join your loyalty program.
#8. Take Advantage Of Social Media
Instagram has over a billion users worldwide!
That’s a lot of potential customers (and audiences) for your brand.
Make it easy for a potential customer to stay informed about your brand if they discover you on social media!
You can deliver your marketing message to current customers and prospects via email if you have an awesome list.
By now, you have a basic idea of how to build your email list in the most creative and effective way.
Poor-quality data could be worse than no data at all if it’s short, incomplete, full of errors and redundancies, or not targeted at all!
You can’t do anything with digital marketing unless you have a good email list.
Accelerate your leads with Opt-in List Building today!
Digitalzone puts your B2B leads and sales on steroids.
Using a global B2B database of 71 million companies, we have created and managed 46,872 successful campaigns for companies based in the USA.
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