5 Effective Lead Generation Strategies for B2B Marketers

5 Effective Lead Generation Strategies for B2B Marketers

We all want to attract leads like a magnet! But what is the best way to do so? Are the strategies you are implementing working as they should be? The digital revolution is here, constantly changing the marketing world and to thrive it, we as marketers need real strategies and not just flukes. Lead generation is the priority for most businesses and why wouldn’t it be, it is one of the most predominant and germane criteria for business growth and success. Here is what really works in 2019-

business growth and success
1. Create Great Content and Distribute it!

It’s not about writing a thousand words, it’s about what you write. Lead generation is quite effortless with high quality content. People like content but again, there is so much content out there, content that is unoriginal and mundane. So be creative with your content and more importantly, provide value. This will make you the go-to expert in your niche. Create content that is relevant as well as easy to comprehend. No one wants to decipher hieroglyphs!

Hubspot B2B Companies leads
2. Use Lead Scoring to Prioritize

Not every lead is the same. Grade and choose. Effective processes to generate leads can at times prove to be the game-changer and it’s extremely crucial to not omit this stage of lead generation. Prioritize first and then accordingly communicate with your leads on the basis of assigned values or grades- lead scoring. This is how you put first and prioritize what matters the most and what contributes the most to your business success and growth.

 Use Lead Scoring to Prioritize
3. Make the most of Social Media

Social media is the most impressive asset in digital age. This is where your audience spends a huge chunk of their time and this is exactly where they want you to reach out to them. Social media marketing if done right, can not only help you generate leads but also engage them, taking your business in the right direction which in turn will only generate more and more leads! Plan a social media calendar, create great content and engage your audience on a regular basis.

The Power of Social Media Marketing

One of the most decisive things that social media does for you is consolidate brand awareness. The more is your brand awareness, the more leads you get. It’s not one factor rather a combination of factors that work and generate leads on social media.

 4. Host Webinars

Why host a webinar? Providing value to your prospects is what generates leads. It also boosts brand loyalty. Webinars are a great way to win your customers because they not just impart value and educate them but also position you as an expert and thought leader in your space. This is how you generate leads without aggressive selling as your audience gets genuinely interested in what you have to offer. This is stupendous for building relationships and fostering engagement and communication- the pillars of building a strong business.

Webinar lead generation stats
5. Show you care

Humans have an innate desire to feel a sense of connection and belongingness. It’s important to realize that your prospects and customers are not different entities altogether and are in fact humans with the same needs as yours. If you care about your prospects and customers, there are higher chances of the leads converting into customers and customers sticking to your brand. This is how you build enduring relationships, beef up lead generation and build a strong brand. P.S.- Don’t just say you care, prove it!

Show your care

In the ever evolving and highly competitive world we all live in, generating leads can seem like a herculean task but it doesn’t have to be. With these easy to implement strategies, you can easily cut through the clutter and stand out. It’s not just about piquing interest; it’s more about being so valuable that they come to you like bees to honey!