You know—content is king and shared content wins. If a blog post has gotten over 100,000 shares, you know that it has engaged its readership.
One of the biggest questions B2B companies ask themselves is “how do we get in front of customers?” B2B companies are always searching for new ways to get more leads. They need to be able to establish their credibility and expertise between themselves and their customers. One of the most effective ways to do this is content syndication.
What is Content Syndication?
Content syndication is one of the best B2B lead generation techniques available. It is a very effective marketing technique when it comes to promoting your company, creating links, reaching more customers, and boosting ROI.
Content syndication simply means republishing your owned content to third-party platforms and introducing it to new audiences. It allows you to create unique and relevant content that you can share with multiple websites at once.
For B2B companies, content syndication is cost-effective and helps to boost traffic, brand awareness, website authority, and SEO performance. It also helps to gain quality backlinks to the company website and gather more qualified leads.
SEO and Content Syndication Platforms
On the one hand, B2B companies have a ton of content that they can use to share their message far and wide with little cost or effort. On the other hand, they have to figure out how to get people to see it as well as where to put that content so that it performs well for their SEO efforts.
Generally, when it comes to content syndication, Search Engine Optimization (SEO) is the lifeline. SEO is the process of ranking your websites higher on search engines and gathering more leads. To rank higher easily in the process of syndicating content, you need the right CMS Software and platforms.
Syndicating content with SEO in mind has numerous benefits, including increasing search engine visibility, generating backlinks, and boosting domain authority. Although there are lots of benefits to syndicating our content, there are also drawbacks that it can cause duplicate content penalties that may hurt your rankings in the search engines. Therefore it is essential to republish or distribute content as appropriately as possible.
5 SEO-friendly Content Syndication Platforms
At the heart of every successful content strategy, is content syndication. However, not all content syndication platforms are equipped to deal with B2B industry needs. Here’s a list of 5 SEO-friendly content syndication platforms that are used by some of the top B2B companies in the world:
Most SEO experts are familiar with Quora because of its popularity especially in generating links. Quora is a question and answer website where users can ask questions, answer other people’s questions, and share knowledge on topics that interest them.
Quora is a great place for B2B companies to syndicate their content. It is an authority site that has great domain authority. This means your content will be more likely to rank on search engines when it is shared on Quora.
Using Quora for your content syndication is an effective way to increase ranking and traffic. Even experienced SEO experts use Quora for promotional purposes, despite some people believing it is just for random people.
LinkedIn is a great platform for content syndication. With over 800 million members worldwide, it can be a valuable resource for sharing content and driving traffic to your site.
As the world’s largest professional network, LinkedIn offers B2B companies a wide range of opportunities to create and share content on its platform in a way that doesn’t damage their SEO game.
The majority of LinkedIn users are professionals who are interested in business-related topics, and they are potential customers. By providing them with relevant information about their interests, you boost the likelihood of them engaging with your content and visiting your site.
SlideShare is a web-based tool that lets users create and upload presentations. Users can also embed their presentations on their websites, blogs, or social media profiles.
But what if you’re looking to use SlideShare for SEO? Can you use it as part of your marketing strategy? The answer is yes!
SlideShare has become a popular platform for content syndication, with many B2B companies using it as an alternative to YouTube or Vimeo. The key benefit of using SlideShare is its ability to increase traffic and drive visitors back to your site. The more people share your content, the more likely you’re to receive organic traffic from search engines.
Medium is a great way to syndicate your content without hurting your SEO. It’s one of the most popular blogging platforms and has a huge audience.
In fact, Medium has between 85 and 100 million monthly active users, which makes it an excellent place for B2B companies to reach new audiences and grow their traffic.
One of the main reasons that Medium is so SEO-friendly is because it uses schema markup to help search engines understand the content on its site. When you republish on Medium, your articles will be crawled by Google and shown in search results. It’s easy to get started, and it’s free.
Feedly is an RSS feed reader that lets you subscribe to any website, blog, or channel and keep up with the latest updates. The company’s free RSS feed reader has become one of the most popular tools for staying up to date on the latest content in the industry, and it’s easy to see why.
Feedly is a great tool for keeping up with your favorite blogs and sites, but it can also be used for SEO-friendly content syndication. It is easy to use. B2B marketing teams can handle it without needing any training or experience with SEO. It offers several useful features that can help in content management and distribution.
The bottom line is that syndicating content on SEO-friendly platforms helps to lead to new businesses for your company. We’ve identified 5 content syndication platforms that can help your company quadruple its conversion rate and increase overall productivity, without hurting your SEO game. Now it’s your turn to make an informed decision about which platform is best for you and your business. If you’re to optimize your content syndication strategy, look at the strengths of each platform and think about what will work best for your business.
Accelerate your leads with Content Syndication today!
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Using a global B2B database of 71 million companies, we have created and managed 46,872 successful campaigns for companies based in the USA.
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