You have set up the right keywords and put down the best possible content around it by following all on-page SEO best practises. You even produced tons of quality backlinks on the authority sites. Even so, your site is not getting ranked. Did you ever think about what might be the cause?
It’s technical SEO.
To assist a search engine, find your website and ensure a higher search engine ranking, you must pay attention to your website’s technical SEO.
Technical SEO is the process of enhancing your website to help the search engine classify and index it.
Search engines rank your site favorably in the organic search results if its Technical SEO is killer. Search engines use crawler bots to analyze the webpages and prefer websites with higher technical characteristics.
With Google having an extreme emphasis on content, credible copy provides the keys to site salvation. So, without further ado, here are the top 3 SEO tips to get your site at the top of the SERPs.
1: The Audience Comes First
As an SEO professional, you could target niche keyword segments within that similar keyword structure.
For example, as a B2B company, it is important to work with an SEO agency that has a complete understanding of B2B search marketing and the challenges involved. To effectively target the right segments, you need to develop content and digital PR strategies that are highly relevant to the business objectives and many other variables.
You cannot just use the same strategy that you used for the broader general keyword structure.
With all that Google has done to provide its users a top-of-the-line experience, stuffing content with keywords is genuinely much more harmful than beneficial.
Content that fails to be relevant to your audience will get tossed to the side and forgotten faster than it took to write it.
Utilizing any of these black hat SEO tactics will ultimately damage your site rankings and degrade the public opinion of your business. And with the competition today, you cannot afford this kind of backward movement.
The only thing that consumers and Google care about is thoughtfully crafted content that provides a fresh, informative, and relevant perspective on topics.
To master the art of writing flawless copy, do not worry about things like keywords; they are still important, but they will almost always be woven naturally throughout your piece.
Focus on acquiring original information through studies or polls, shift the paradigm on the subject matter and provide an entirely new perspective, and most importantly, focus on the pain points and relevant issues that are most pressing to your audience.
By implementing these first, your site will begin to gain the credibility and authority that it needs and deserves.
2: Backlink Like You Mean It
Backlinks are votes from other websites. Each of these voices tells the search engines, this content is valuable, credible, and functional. So, the more votes you have, the higher your site will rank in Google and other search engines.
Using links in search engine algorithms is not a new concept. Backlinks form the basis of Google’s original algorithm.
Even though Google has made thousands of changes to its algorithm, backlinks remain a signal for rankings.
Be sure to only set your sites on links that are quality and reputable.
However, keep in mind that building too many backlinks to your site will also be detrimental to your efforts. Google’s disavow tool is easy to use and can help get your site out of hot water.
The disavow tool is a resource provided by Google to allow website owners to request that certain links be disavowed. This tool is an absolute blessing for web-masters, but make sure you only disavow links that manipulate the results of your site may break in the process.
3: Use Headlines well
Headlines must be engaging, gripping, and eye-catching to be click-worthy. The internet has abundant copy, content, images, quotes, stories, and so forth; there is too much information online for readers to be hooked by a drab headline.
No matter how epic, legendary, or poetic your piece may be, it will never reach your audience without a title that packs a wallop. Only 2 out of every 10 individuals is likely to read past the headline, so make it count. While it may be tempting, avoid developing clickbait at all costs. This type of misdirection will only serve to disappoint and possibly infuriate your audience while simultaneously contaminating your reputation as a thought-leader in your niche.
To develop some attention-grabbing headlines that reflect the content ahead, focus on cultivating expressions that echo the value contained within the readers.
Seek insight into inquisitive interest, wonderment, or even shock; anything that will strike an emotional chord for readers without misleading them. Utilize keywords and phrases that mirror what the piece is about too.
One great way to discover the types of headlines is to research popular blogs within your niche and gain inspiration from their most popular posts. This will give you an understanding of successful structures, keywords, and general appeal.
Alternatively, the internet houses a multitude of magnificent tools to help you achieve headline gold. Tools like CoSchedule Headline Analyzer (http://coschedule.com/headline-analyzer) and SEOPressor (http://seopressor.com/blog-title-generator) will put you on the path to some masterful headlines.
As the internet and SEO continue to evolve, standards for quality content for the audience will only continue to rise, and rules and regulations by Google will only get more stringent. Do your business a favor and learn to be a master (or craftsman) in terms of content. There are many tools and resources available online to help you achieve that.
All you need is a strong will to succeed, a great deal of creativity, and the courage to stand out from the crowd.