Let us clear a few concepts before we get into expansion tactics-just so that we are on the same page.
Consider a lead to be a person who has:
- Interest in your goods and services
- Provided you with their contact details
- Registered for a webinar
- Downloaded a free eBook or guide
- Signed up for your newsletter
This individual is now in your sales funnel. He has viewed your company’s website and given you permission to contact him via email or phone.
Lead generation is basically filling your sales funnel with people who are interested in what you have to offer. The goal of a lead generation strategy is to convince a person-usually a potential client-to provide authorization to contact, or market to them.