We’re entering an era where more brands are shifting from general marketing tactics to personalized strategies. To meet this growing demand, account-based marketing is becoming an indispensable tool for brands of all sizes in the B2B space.
The problem is that many businesses end up using the wrong tools to power their ABM strategy without even realizing it. This can make your job as a marketer more difficult by focusing on tools that waste your time and resources. However, with the correct tools, you can create an effective ABM strategy that increases your exposure and leads significantly.
This blog covers
- Account-based marketing in a nutshell
- 10 tools for your ABM strategy
- AdDaptive Intelligence
- Madison Logic
Let’s dive in!
#1. Account-based marketing in a nutshell
Account-based marketing (ABM) is one of the hottest strategies in the marketing arena today. It’s about connecting with consumers on a deeper level, and for most businesses, it has become an indispensable part of their marketing strategy.
Account-based marketing is a new way for businesses to market their products and services online. It combines traditional content marketing with online advertising techniques, such as search engine optimization (SEO) and pay-per-click ads (PPC).
ABM describes the shift to focusing marketing efforts on specific accounts or customers at a time to achieve greater success. With the right tools and strategies, ABM enables you to structure your sales approach with a strategic emphasis on top-level accounts. It can help you create a marketing campaign aligned with your goals and addresses the challenges of expediting lead generation, measuring meaningful results, and boosting sales for your business.
Building a successful account-based marketing (ABM) program is a challenging task without the right technology. B2B marketers are often tasked with pioneering the adoption of new and efficient technologies within their organizations — which means they must also justify them to executives within their own companies. ABM does the same thing when it comes to pushing your campaign, driving revenue impact, and proving value to your organization.
#2. 10 best tools for your ABM strategy
When it comes to conversion optimization using account-based marketing, several tools can be used to ensure your success. Many of these tools are often overlooked by many marketers in the B2B space. Here are 10 of the best tools for your account-based marketing (ABM) team, designed to help power your business and personalize your content for specific customers:
HubSpot is an all-in-one marketing, sales & ABM solution that offers everything from lead generation to lead management, and conversion. Packaged with the company’s Marketing Hub Professional and Sales Hub Professional solutions, you can see how many leads you’re getting and how many of them are converting. Its impressive personalization features and a bunch of other powerful features help you make your messages more compelling for identified accounts and help you manage inbound marketing campaigns alongside your ABM strategy.
DiscoverOrg is a complete B2B intelligence platform used by some of the biggest brands. It helps you identify all of your prospects, define your Ideal Customer Profile (ICP), and provide real-time buyer insights so you can react as new opportunities emerge. It also gives you access to additional data about your prospect’s business, so that you can pinpoint decision-makers that are worth prioritizing in your ABM strategy.
Triblio is a flexible account-based marketing tool that uses human-verified intent data and AI scoring to eliminate prospecting guesswork, accelerate pipeline, and make deals happen faster. It helps to identify the best accounts that are most likely to purchase and drive new opportunities for sales. With this platform, you can discover new prospects, identify decision-makers, and deliver ABM campaigns across every channel.
Terminus is an award-winning ABM platform designed for businesses looking to optimize their ABM strategy using campaigns across multiple channels at once. Terminus helps you define your audiences, manage campaigns, align your sales and marketing, and even measure the success of your ABM strategy. Being an easy-to-use software, it eases the process of integrating traditional outbound marketing and ABM strategies into one platform.
Leadiro is another B2B data platform that is out to satisfy smaller businesses using ABM as a growth strategy. With this tool, you can access and filter about 60 million business contacts to identify your prospective B2B audience. It also offers extensive audience insights needed to identify prospects and pull them through targeted campaigns. This platform is notably helpful for targeting and generating more leads globally.
#f. AdDaptive Intelligence
AdDaptive Intelligence is a super-simple ABM list-building software that focuses on helping you get the best prospecting results from your ABM strategy. It allows you to build your lists, segment your business audience and manage them in real-time. With AdDaptive Intelligence, you can easily create highly-focused lists of business prospects with an extensive range of filters and custom attributes.
Vainu is a powerful tool for SMEs. This tool helps to find prospects, build lists, and integrate business data with your CRM. It enables sales and marketing professionals to make informed decisions by tracking each prospect’s buying signals. Moreover, you can target relevant decision-makers by using the 100+ filters in this specialist prospecting software.
RollWorks is a cost-effective ABM tool for managing paid advertising campaigns. It helps to run ABM programs that deliver the right message to the right audience at the right time through the right channel. The software offers powerful features such as identification of ICP, account scoring, account suggestions, account Intent, ICP engagement, and even campaign results measurement. This platform helps you gather new leads for your ABM campaigns through targeted ad campaigns. Whether your goal is new business or expansion, turn your target accounts into opportunities faster than ever.
Leadfeeder is a simple tool for identifying which companies visit your website. Although it isn’t a pure ABM platform, it can help you track down who is coming to your site, what they’re looking for, and how much they’re willing to pay for it. It’s also great for finding out which keywords people are using when searching for products or services like yours. While this might not be a complete prospecting tool, it can make your ABM strategies valuable by helping you to identify and capture leads you might otherwise ignore.
#j. Madison Logic
Madison Logic is one of the most effective tools out there for powering your multichannel ABM campaigns. The software drives in high-quality data from third-party sources, enabling you to identify prospect companies and target them with ads across the entire purchase process. You can also use it to automate sales and marketing tasks to fasten the conversion process. It’s easy to use, yet powerful enough to get results from all kinds of channels.
The best way to launch your account-based marketing strategy is with the right tool or platform. If you’re looking for an account-based marketing (ABM) platform to help you reach your enterprise customers and grow sales, your options are limited. There are only a handful of platforms that have the breadth of capabilities needed to handle multichannel campaigns, as well as enterprise sales and customer research.
These tools will provide you with insight into the buying process, including how much time it takes your prospects to make a decision, their purchasing patterns, and their preferred channels of communication. All these will help you tailor your message to appeal to their specific interests, which allows you to quickly close deals.
Accelerate your leads with Account Based Marketing today!
Digitalzone puts your B2B leads and sales on steroids.
Using a global B2B database of 71 million companies, we have created and managed 46,872 successful campaigns for companies based in the USA.
We help B2B companies, just like yours, with Account Based Marketing, Content Syndication, Intent Based Marketing, Demand Research and Content Creation
Get in touch with us today, to accelerate your sales.
Did you like the article you just read?
Let us hear your comments below! And do share this article with friends or colleagues who’d benefit from it.