According to TOPO’s Account Based Benchmark Report:
- 86% of marketers think account-based marketing gets you more clients than conventional approaches
- 80% say ABM improves customer lifetime value
- And 76% report greater ROI
With metrics like these, it’s no wonder that interest in this B2B approach has risen over the last five years.
ABM was forecasted to be at imminent risk of becoming a buzzword by many experts, but interest has reached a crescendo and the approach continues to successfully meet marketing goals.