Changing the game with contact level targeting.
Sophos, a global leader in adaptive AI-powered cybersecurity, partnered with Digitalzone to elevate their demand generation efforts. As their goals evolved, it became clear that generating leads wasn’t enough—they needed the right leads Sophos sought a partner who could keep pace, think strategically, and deliver results.
But don’t just take our word for it.
Description
The challenge of evolving demand gen strategy.
In initial single-touch campaigns using HQL questions, Digitalzone delivered strong volumes of net-new contacts, but MQL performance lagged. Their MQL goals required deeper engagement, and early efforts were hindered by a lack of clearly defined qualification criteria. Sophos needed more than lead gen—they needed a strategic partner to evolve their entire approach.
The numbers don’t lie.
higher average ROI across campaigns
highest single campaign ROI
of responses were new contacts
Unlock contact-level insights.
Full visibility into the lead journey is now possible with Programmatic Nurture. The future of demand gen is here.
Hit us up.
Curious about how we can generate success for your next campaign? Reach out to get started with leads that generate ROI.