A simple guide to the Digitalzone Data Cloud

What could your team achieve with smarter insights? Imagine knowing exactly where your prospects are in their journey, what they’re interested in, and how to engage them with the right message at the right time. Sounds like a game-changer, right? 

With Digitalzone’s Data Cloud, that dream becomes reality. This powerful tool brings together diverse data sources to provide you with the most accurate, relevant, and actionable insights. Using AI to maximize buyer intelligence, it empowers you to create demand-generation campaigns that hit the mark every time. 

Let’s dive into what makes the Digitalzone Data Cloud different. 

What’s inside the Digitalzone Data Cloud?

The Digitalzone Data Cloud integrates several key data sources to give you a 360-degree view of your prospects. This includes: 

1. Proprietary ID graph:  Our ID graph starts with our proprietary database of 120+ million unique business professionals, which has been curated over the past 10 years, fully owned and operated by Digitalzone. On top of this foundational database, we layer our diverse intent recipe of zero-party, first-party and third-party data. 

2. First-party data: The platform taps into dynamic digital behavioral data sourced from our Global Publication Brands. This includes everything from website visits to ad viewing behaviors and nurture engagement. The goal? To understand how people are interacting with your content across different touchpoints. 

3. Zero-party data: Ever asked your audience to fill out a survey, participate in a quiz, or indicate their content preferences? That’s zero-party data—and it’s gold. The Digitalzone Data Cloud captures these insights, giving you a more direct line to your prospects’ preferences and intent. 

4. Third-party data: The cherry on top is third-party data, which includes account-based web signals like bid-stream data, search history, and technographic insights. This type of data enhances your understanding of what’s happening across the digital ecosystem. 

AI-powered buyer intelligence 

One of the most exciting aspects of the Digitalzone Data Cloud is how it uses artificial intelligence to process and analyze all this data. By classifying contextual data related to the content being consumed online, the platform provides a deep understanding of user intent and behavior. 

This means you’re not just guessing what your prospects might want. Instead, you’re using real-time insights to create more accurate, relevant demand-generation campaigns that speak directly to your audience. 

But that’s not all. AI is also used to classify and verify lead data, ensuring you’re working with the most accurate, up-to-date information possible. No more wasting time chasing leads that aren’t a good fit for your business. 

Features that empower your campaigns

Now that you know what goes into the Digitalzone Data Cloud, let’s look at what it fuels.. 

Journey data

Understanding your prospects’ journey is crucial to crafting campaigns that resonate. With Journey Data , you’ll gain insight into the full journey of your prospects across multiple channels. From their first website visit to downloading a whitepaper, this feature tracks every step. 

This data provides a clearer picture of where your prospects are in the funnel, helping you craft messages and offers that meet them where they are. 

Full campaign attribution 

How do you know what’s really driving conversions? With full campaign attribution, you can tie every touchpoint—whether it’s from ads, content, or your website—back to individual leads. This means you’ll understand exactly which efforts are working and how to optimize your strategies moving forward. 

Clearer intent signals 

Intent data is like a crystal ball that shows you what your prospects want and when they want it. With the Digitalzone Data Cloud, you gain access to diversified intent data sourced from multiple channels, including search results, bid-stream data, and web page content. 

These intent signals allow you to identify and prioritize high-potential leads based on their engagement behaviors and likelihood to convert. 

More accurate lead data 

Inaccurate lead data can be a major roadblock. The Digitalzone Data Cloud uses AI to classify and verify lead data, ensuring you’re working with high-quality, relevant information. This reduces the chances of wasted efforts and helps you focus on the leads most likely to bring value to your business. 

Multi-channel demand gen 

Gone are the days of siloed data. With the Digitalzone Data Cloud, you can execute demand-generation campaigns across multiple channels, from display ads to content syndication, all with unified data reporting. This means you get a complete, integrated view of how your campaigns are performing, helping you make smarter decisions. 

Ready to take your demand gen to the next level?

The Digitalzone Data Cloud is more than just a data source—it’s a comprehensive tool that powers our Programmatic Nurture™ Solution, designed to help you optimize every aspect of your demand-generation strategy. From smarter insights to more accurate lead data at the contact-level, it empowers you to create campaigns that drive real results. 

So, what could your team achieve with this kind of data power? We can’t wait to see what you’ll do with the insights that await in the Digitalzone Data Cloud. 

If you’re ready to take your campaigns to new heights, let’s get started. The future of demand generation is here—and it’s powered by the Digitalzone Data Cloud.