DEMAND GENERATION

Targeting the Individual with Programmatic Nurture.

Get visibility into the entire lead journey, from their first display impression to their website conversion and everything in between.

What is Programmatic Nurture?

Programmatic Nurture is a multi-channel demand generation solution that’s powered by the Digitalzone Data Cloud and our Contact-level Precision Targeting to deliver the most transparent journeys, surface high intent leads, and create sustainable ROI.

We’re redefining demand generation with the industry’s most transparent solution yet.

Out with the old.

Targeting accounts

Single touch campaigns

Funnel congestion

Anonymous site visits and display impressions

Relying on sheer volume

Unqualified leads to Sales

In with the new.

Target the individuals who are making buying decisions at the accounts that mean the most to you.

Prioritize higher-quality leads with multi-channel nurture programs that deliver the most relevant content.

Seamless lead hand-offs to Sales with lead journey context to create more compelling follow-up.

Identity resolution across site traffic and display impressions for more accurate journey visibility.

Clearer intent signals that give you better insights not only on their in-market status but their propensity to buy from you.

Build sustainable pipeline that boosts conversions and accelerates ROI.

Give your ABM strategy more context.

Guided by our zero-waste philosophy, every lead touchpoint is an insight you can act on.

Contact-level Precision Targeting

Precision targeting across multi-channel campaigns with contact-level intent prioritization for smarter audience building, higher click through rates, and zero-waste campaign targeting.

Journey Pixel

Zoom in on an individual's engagement across touchpoints, including website visits and display ad impressions, with connected identity resolution for optimal qualification and nurture.

Journey Reporting

Unified multi-channel reporting across every campaign touchpoint for more accurate engagement scoring and insights to guide your next steps. Individual scoring is built in so you can get the context of who is ready to buy and who needs nurturing, automatically and at scale.

The numbers don’t lie.

Programmatic Nurture is results-driven demand generation, ensuring that every dollar spent supports high-impact and data-informed marketing.

%
higher engagement with intent-focused targeting across channels
M+
database of unique business professionals
%
leads managed by Digitalzone with full sourcing transparency

Ready to make meaningful connections?

Say hello to higher quality leads, stronger ROI, and more conversions with Programmatic Nurture.