Leads, Laugh, Learn: Janice Tong-Davies’ B2B Marketing Insights
Published on 23 September, 2024 | Author: Digitalzone
Get the breakdown on modern B2B marketing trends with Digitalzone's series, Leads, Laugh, Learn, which delves into candid conversations with demand gen experts and industry leaders.
About the videos
In our latest feature, we shine a spotlight on Janice Tong-Davies, the Product Marketing Manager at Ripple. Dive into our engaging 2-part video interview with Janice or explore the detailed summary below, where she shares her insights on connecting with target audiences and building consumer trust.
Video 1: Knowing Your Target Audience
In the first video, the focus shifts to understanding your target audience's generational differences and buying behaviors. Janice highlights that different generations have varying levels of risk aversion and openness to new technologies. For smaller businesses, the buying team might consist of homogeneous, senior decision-makers, while larger companies often have a diverse buying committee with millennials playing a crucial role in internal advocacy. By enabling these younger team members to sell internally and addressing their challenges, marketers can better connect with their target audience and achieve buy-in from senior decision-makers.
Video 2: Building Trust
In the final video, Janice discusses how companies can leverage their approach to privacy and data protection as a competitive advantage. Building trust with your audience is crucial, and incorporating your company's commitment to data privacy into your narrative can strengthen that trust. As target audiences become more savvy about privacy issues, demonstrating your expertise in safeguarding data and compliance can set your brand apart and build credibility.
That's a wrap!
As we draw the curtain on this installment of Leads, Laugh, Learn, it's clear that staying ahead in B2B marketing requires a keen focus on data-driven personalization, a deep understanding of your audience, and a commitment to transparency and trust. These strategies are not just trends—they are essential practices for thriving in today's dynamic marketing landscape.
Are you ready to leverage the insights from Janice's interview to elevate your marketing strategies? Get started enhancing the buyer's journey with data-driven techniques.
Get featured in the Leads, Laugh, Learn video series!
Are you a demand gen expert with valuable insights to share? We’d love for you to be part of our Leads, Laugh, Learn series! Simply drop us a line at marketing@digitalzone.com, and a member of our team will reach out.
