AI is full of promise... but is it delivering? Here's the reality in B2B marketing.
In B2B marketing, everyone’s using AI differently: some too much, some not enough. But few are reaching its full potential. It’s time to move beyond using AI for AI’s sake—and start using it to drive real impact.
Here’s what 1,500 marketers told us, and how we’re putting their insights into action.
Beyond the hype. The state of AI in B2B marketing.
Built on global insights from B2B marketers, we’re talking about where AI is helping, where it’s falling flat, and why the real edge still belongs to marketers.
A peek inside of the report.
%
of marketers say they’re leveraging AI daily… but they’re still just dabbling.
#
reason for those not using AI regularly is data privacy and security concerns.
%
of marketers using AI are utilizing it for automation tasks. Far less utilize AI for strategy.
Your AI-native demand gen coworker, built for B2B marketers.
From ChatGPT-style campaign building to lead validation and conversational reporting, DZ One handles the manual tasks so you can do what humans do best: listen to buyers, anticipate needs, and craft messages that resonate.