The goal of most B2B marketers and entrepreneurs is to attract an audience, build a relationship with that audience and make sales. List building is the best way to achieve this goal.
List building is the backbone of an effective online marketing strategy. It’s how you get your message in front of large groups of prospects and customers. List building is like an email version of digital door-to-door canvassing.
Building a list of subscribers for your website or blog can be great for business because it gives you a way to communicate with your potential customers. However, only a few businesses know how to go about building a list.
This blog covers:
- What Is List Building?
- Why Should You Build a List?
- Examples of How to Build a List
- Asking visitors to subscribe while reading
- Running contests and giveaways
- Offering freebies in exchange for an email address
- Using social media to engage new followers
- Asking buyers to subscribe during checkout
- Tips for Your List Building Strategy
- Start with an opt-in form on your website or blog
- Create an email marketing campaign
- Create compelling offers or content that engages your audience.
- Offer value in exchange for their email address
- Create an effective call-to-action (CTA)
Let’s dive in!
#1. What is List Building?
List building is a vital online marketing strategy. It is the process of gathering a list of potential customers and turning them into buyers. We can build lists for many reasons, such as for shopping carts, newsletters, newsletters, marketing campaigns, traffic generation, and more!
Many marketers use list building as a way to generate leads, which can then be converted into sales. However, it’s also important to understand that list building is not just about getting names and emails — it’s about nurturing those relationships over time.
#2. Why Should You Build a List?
There are many reasons why you need to build a list. The most common reason why you need to build a list is that it gives you a way to show your products (or services) directly to your target audience, without having to pay for advertising.
Furthermore, building a list strengthens your authority and builds trust with your audience, so that when you announce something new, they are more likely to listen and buy from you again in the future.
List building also helps you get feedback from your audience about what they like and don’t like about your product or service. Also, it helps you learn more about what they want so that you can provide it for them. This will help boost sales as well as keep customers happy by giving them what they want.
#3. Examples of How To Build a List
Creating an email list can be done in a number of ways, including:
#a. Asking visitors to subscribe while reading
While your visitors are on your website reading your content, you can invite them to subscribe to your newsletter to get more valuable content that is of interest to them or can help them.
#b. Running contests and giveaways
You can use contests and giveaways to build your list. Contests and giveaways can increase your audience reach, generate leads, and engage your customers all at the same time.
#c. Offering freebies in exchange for an email address
Growing your email list with high-quality, relevant subscribers is easy when you offer a free opt-in gift. You can give out free e-books or reports to your audience in exchange for their email.
#d. Using social media to engage new followers
Although using social media is a tricky business, it can help grow your lists. You can use Twitter threads or posts in LinkedIn and Facebook groups to grow your lists.
#e. Asking buyers to subscribe during checkout
Another way to build a list for your business is by asking buyers to subscribe during checkout. This works well for eCommerce businesses. You can ask buyers to subscribe to get more discounts or deals at cheaper rates.
#4. Tips for Your List-building Strategy
If you’re in the B2B scene, building a list is one of the most important things you can do for your business.
Why? Because it gives you the opportunity to build relationships with your customers and prospects over time, which ultimately leads to more sales.
But what if you don’t have a list? Or what if you want to grow it? Here are some tips to help fuel your list-building strategy:
#a. Start with an opt-in form on your website or blog
If they fill out this form, they’re giving you permission to contact them in the future. You could offer them something valuable like a free whitepaper or eBook, or even just ask them if they’d like more information about what you offer.
#b. Create an email marketing campaign
Create an email marketing campaign using services like MailChimp or AWeber. These services give you pre-written templates for sending emails, so there’s no need for HTML knowledge or coding skills. You can also use them as CRMs (customer relationship management tools) so that when someone signs up for your list, their details are automatically stored in one place. This makes it easy for you to send out emails to them.
#c. Create compelling offers or content that engages your audience.
You want people to sign up for your list because they want something from you, not just because it’s there. That could be information, access to exclusive content, or discounts on products. Make sure your offer is clear, so they know what they’re signing up for before they sign up. This will help prevent unnecessary unsubscription in the future.
#d. Offer value in exchange for their email address
People will only give up their personal information if they believe it will deliver value back to them in some way (like exclusive discounts or access to certain types of content). Make sure there is a clear benefit for them by asking for their email address first rather than going straight into requesting additional information like phone number or address.
#e. Create an effective call-to-action (CTA)
Your list-building activities would be pointless without a call-to-action that drives website visitors back to your list opt-in page. Ensure you use an effective command verb to start your call-to-action. Use statements that provoke emotion and make your audience eager to give your their email. Give your audience a key reason why they should give you their information. More importantly, don’t be afraid to get a little creative with your CTA.
List building is a key component of any successful email marketing strategy. The more people on your list, the more money you can make. The most important thing to keep in mind when building your list is that it’s an ongoing process. You can’t just build your list and then forget about it forever. Instead, you need to continually add new subscribers, nurture old ones and keep the whole process moving forward.
Accelerate your leads with Opt-in List Building today!
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Using a global B2B database of 71 million companies, we have created and managed 46,872 successful campaigns for companies based in the USA.
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