Intent-based marketing: Splitting Sticks from Mainstream Marketing Approaches
Intent-based marketing (IBM) is a marketing strategy that focuses on the intentions of the customer or consumer. It is different from other marketing strategies, which typically focus on the needs or wants of customers.
Intent-based marketing is based on the assumption that customers have specific goals or objectives that they want to achieve. This means that companies must learn about the specific wants and needs of their customers in order to create marketing campaigns that are likely to achieve those goals.
Intent-based marketing (IBM) can be used for both B2B and B2C businesses. B2B businesses typically use intent-based marketing to reach customers who are interested in buying their products or services. B2C businesses use intent-based marketing to reach customers who are interested in purchasing something that they can use or consume.