An Account Based Marketing Approach Is Demanding
Sales-ready leads are the lifeblood of any business, especially in the B2B world.
That’s why account-based marketing [ABM] is such an important tool for any marketer looking to generate leads and drive sales.
Account-based marketing, is a strategic approach to business marketing in which an organization identifies and pursues relationships with specific, target accounts.
ABM is a B2B marketing strategy that focuses on key accounts instead of pursuing a broad-based, one-size-fits-all approach. With account-based marketing, organizations can tailor their marketing efforts and messages to specific accounts that they have identified as key to their business success.