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The Complete Guide To Build, Grow, and Nurture An Email List To Lift Revenues

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The Complete Guide To Build

In this article we learn about the importance of building an email list for B2B firms.

Specifically, we shall learn why it’s important to build a list, how to go about building a list, how to nurture and grow the list, and finally how to measure the performance of the list using KPIs.

#1. What Is An Email List?

Think of a list of email addresses of prospects and customers collected by various means over time.

Think of an audience who have willingly given you this information [opt-in, permissions to email] in exchange for something of value.

You now have an email list.

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