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Should You Leave Content Syndication Out Of Your B2B Marketing?

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Should You Leave Content Syndication Out Of Your B2B Marketing

Why Syndicate With Intent Intelligence?

Content Syndication traditionally republishes a blog or other content on third-party media platforms. The trick is to get the content where the audience your content gathers. This increases brand reach, the quality of leads, and the number of conversions.

While this is a great idea, it is important to keep in mind that the syndication benefits slip by if you fail to target the correct audiences. Businesses promote content on a number of websites without considering its relevance, often wasting time and money. Intent intelligence reduces these errors. Intent data is vital to B2B content syndication success. By incorporating buyer intent, especially third-party data, into a content syndication strategy, you make better republishing decisions.

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