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Create The Ideal Customer Profile to Get Prospects To Buy Products From You Like Hot Cakes

We all have a different version of a story when we share it with different people. We leave out some details when we are telling our parents a story about what happened at a party. We leave out the parts that are personal to us, which show our vulnerabilities, when we are talking to someone… Continue reading Create The Ideal Customer Profile to Get Prospects To Buy Products From You Like Hot Cakes

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Research Secrets: Find Customer Pains & Gains For Sharp Messaging That Converts

This article covers Overview What is Customer Research? Why is Customer Research Important? 5 Great Ways To Conduct Customer Research Mail Questionnaires Interview Over The Telephone Review Call Recordings Research Forums, Competitor, Review Sites Check Google Trends Conclusion Overview The worst mistake that any company can make is to think that customer research is not… Continue reading Research Secrets: Find Customer Pains & Gains For Sharp Messaging That Converts

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10 Common Mistakes B2B Companies Make While Building A Content Syndication Strategy

Let’s face the truth — many B2B companies struggle with content syndication. They often know that they need to have a piece of content republished or distributed but don’t know how, where or why. Simply, they lack the right content syndication strategies. A content syndication strategy is an essential part of any B2B business. It’s… Continue reading 10 Common Mistakes B2B Companies Make While Building A Content Syndication Strategy

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Programmatic Display Advertising for B2B Marketers

As technology evolved, it has only made business processes more efficient. All things which we thought were efficient, were progressed further with technology. One such evolved technology is B2B display advertising. When Google and other internet giants introduced display advertising, they were considered the most efficient form of marketing, and they were. Compared to traditional… Continue reading Programmatic Display Advertising for B2B Marketers

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Myles Madden

Growth Director @ OM Performance Marketers

Marketing success should not be completely gauged by revenue, but by legitimate indicators of revenue. . There are areas that marketing simply can’t impact. For instance, if the sales team or product isn’t strong. If marketing was the only answer, then marketing would be the only department…

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Forrester’s Planning Assumptions 2022: Set A Steady Course For Growth

Forrester released planning assumptions for 2022 to help B2B marketing, sales, and product leaders prioritize and make more informed business decisions. In the face of current uncertainty, it is crucial to understand the key emerging trends in different business roles in the coming year and recommend practical steps to accelerate growth. “For B2B leaders, anticipating… Continue reading Forrester’s Planning Assumptions 2022: Set A Steady Course For Growth

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