Content marketers struggle to maximize the ROI of their content. How can we ease that problem?
The answer lies in two of the most effective marketing techniques today:
The goal of personalization is to make marketing efforts resonate with each unique member of your audience.
Account-based Marketing [ABM] :
Account-Based Marketing is a highly focused marketing approach that focuses on a limited number of individual accounts and their respective requirements.
Each strategy has its advantages and disadvantages. Can we combine these two to make our content marketing sharper?
Recent developments in technology allow marketers to do both. This whitepaper from Digitalzone explores how content marketing gives new teeth to ABM.