Sales is a science and also an art. You might be doing everything absolutely perfect, but there’s a reason you aren’t at the top of your game yet. Data runs the world, sure. But, your prospects and customers expect a personal touch from you. They aren’t looking for transactions; they are looking for engagement.
In business, every interaction matters and to grow, you need to make the most of it. This is where sales engagement comes into the picture!
What is Sales Engagement and Why You need it
Sales engagement is how your business interacts with its customers, at all the levels and all the touchpoints. This is about how you choose to engage- to build a strong brand image, pique interest, and evoke curiosity leading the way for sales opportunities.
Engagement is indispensable when it comes to creating qualified, and top of the funnel leads. Best businesses connect with their audience on a deeper level. They communicate and always make human touch their top priority. The question isn’t whether you engage them or not; the question is how well you do it.
How Does It Work
You connect with your audience literally everywhere! Opening emails, clicking on CTAs, and showing interest in the company’s website or social media platforms are all part of Sales Engagement. If you look into it, you will find a plethora of opportunities to convert interactions into purchase.
You can have all the avant-garde software for sales enablement but as much as you hate it, it won’t do the job. Because, this is what terrific sales, is really about-
Being human, yes you heard it right! Data is important but it’s not the key that will unlock the door. This data needs to be converted into actionable solutions and you mustn’t do it without a magical human touch! Sales Engagement requires you to thoroughly understand your customers and their needs. Expertise matters but so does empathy. Pay attention to your buyer’s journey and then do your best to guide them through the process.
Sales has a bad reputation and we all know it. But this has to change because, for people who are really passionate about it, it all boils down to building and maintaining genuine relationships.
Easier Said Than Done
Practicing engaged selling can be both demanding and challenging. You need not only to sell more but also sell smarter. All your marketing communication has to be integrated so you send one single message that is loud and clear. Your brand message should be unique because this is what makes your business “one of a kind”.
You cannot go ahead with a monotonic clichéd message to reach out to your audience. It needs to be your message, in your own sui generis voice because this is exactly what people relate to and, this is what really sells!