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Intent Based Marketing Is Vital To B2B Success in 2022

Companies all over the world today collect buyer behavior data.  This presents a massive opportunity for B2B marketers to improve their marketing programs.  In marketing, buyer data is synonymous with knowledge.  The more information you have about the buying patterns of your customers, the sharper your messaging and conversions get. Marketers armed with this data… Continue reading Intent Based Marketing Is Vital To B2B Success in 2022

How to Predict B2B Prospect Behaviour With Intent-Based Marketing

User intent data provides B2B marketers with a formidable system for identifying ideal customers and influencing their buying journey. This in turn, positively impacts the company’s return on investment, pipeline growth, and other key metrics, according to the data. In ways very similar to predictive analytics, intent-based marketing helps you predict user behaviour based on… Continue reading How to Predict B2B Prospect Behaviour With Intent-Based Marketing

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All You Need to know about Intent-Based Marketing

As marketing technology has evolved, you must have already heard a lot about intent-based marketing. Websites, cookies, social media, analytics help you have a better understanding of your audience. But is it enough? As the population of internet users is increasing, B2B marketers are slowly realizing that basic customer analysis is not enough to drive… Continue reading All You Need to know about Intent-Based Marketing

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Intent-Based Marketing

[vc_row full_width=”stretch_row” css=”.vc_custom_1595599793092{padding-top: 340px !important;padding-bottom: 250px !important;background-image: url(https://www.digitalzonein.com/wp-content/uploads/2020/05/Intent-Based-Marketing_infographic-01.jpg?id=8133) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” el_class=”under-menu-topbar” top_section_title=”” bottom_section_title=””][vc_column][tek_sectiontitle st_title=”Intent-Based Marketing Services” st_title_tag=”h1″ st_subtitle_decoration=”” st_separator_enable=”separator_off” st_text_align=”text-center” st_width=”st_6_columns” st_extra_class=”service_name_seo” css=”.vc_custom_1591810136703{padding-top: 20px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” disable_element=”yes” css=”.vc_custom_1589279984017{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #f5f5f5 !important;}”][vc_column][vc_column_text] Account-based marketing focuses on specific target accounts to convert better and faster. With ABM, the entire… Continue reading Intent-Based Marketing

10 Best Tools To Power Your Account-Based Marketing Strategy

We’re entering an era where more brands are shifting from general marketing tactics to personalized strategies. To meet this growing demand, account-based marketing is becoming an indispensable tool for brands of all sizes in the B2B space. The problem is that many businesses end up using the wrong tools to power their ABM strategy without… Continue reading 10 Best Tools To Power Your Account-Based Marketing Strategy

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