Shared content spreads fast. If your content is only available on your website, it can only be seen by the audience that stumbles upon it.
However, if it is posted elsewhere, it can be seen by more folks.
Your content visibility will spread on the internet if you syndicate your content and have it posted on other sites.
This results in your brand becoming central to hundreds of web discussions and your company being associated with authority and relevance.
Share syndicated content (work you’ve done) widely.
Ultimately, content marketing is all about attracting a large audience, and it doesn’t always matter if they don’t see your content right away.
This blog covers:
- Why Syndicate Your Content?
- Content Syndication Vs Guest Posting
- 5 Syndication Tools That You Can Try Right Now
- Web Push Notifications
- Use Embed Codes
- Leverage Social Media Marketing
- Piggyback on LinkedIn & Medium
- RSS Submission
#1. Why Syndicate Your Content?
Your goal is to have your content read by as many people as possible, no matter what type of content you produce.
If an online software creator wants to attract new clients, they may share the software on a lot of aggregation and review sites with a free trial.
Alternatively, the software creator can create sticky content that’s widely shared on sites.
Increased blog traffic increases the possibility of attracting new members to membership sites.
A single web page will not reach a large audience unless your site has a lot of daily unique visitors.
People aren’t buying your products or services because in all probability your content isn’t getting enough views.
You can fix that problem with content syndication, which boosts brand awareness, improves your SEO rankings, and ultimately drives more customers to your site.
You can reach a far broader audience by having your content reproduced on relevant sites and platforms.
#2. Content Syndication Vs Guest Posting
Let us first clarify the difference between guest posting and content syndication.
It’s true that both of these methods are designed to increase website traffic. However, they are not the same.
Contributing content to third-party sites is known as guest posting. It is strictly forbidden to publish your guest posts on more than one site.
In syndication, you allow other sites to post a copy of the content you have already published on your own site.
In other words, you share your content with others by syndication so their sites can use it. In contrast, guest posting involves handing over all publication rights to the site owner.
#3. 5 Syndication Tools That You Can Try Right Now
Web Push Notifications
Incorporating more intriguing offers into the content marketing mix is one challenge marketers face.
With web push notifications, they move ahead of many syndication platforms.
Bloggers have discovered that web push notifications are powerful content syndication tools.
Your subscribers will also receive an email every time you publish a new piece of content to your website through Web Push notifications.
Web push notifications are similar to app push notifications, however they work on all devices.
Browser push notifications do not require any customer information, unlike pop-ups that request email addresses for newsletters. You only need to click once to get started.
Hence the higher opt-in rate.
Browser push notifications also have a very low opt-out rate.
Additionally, it makes sharing personal information online easier for those visitors who hesitate.
Use Embed Codes
As long as your content is correctly credited back to you, syndication will work. The trick is to get as many people to pick it up and reuse/ repost it as possible.
Therefore, making it easy to syndicate your content makes a lot of sense.
For example, embed codes allow for this ease: a reader can copy a piece of code from your content and paste it into their website to display your content on their site.
Embed codes are used for a variety of content: infographics, videos, widget such as calculators, push notifications, slides, quizzes, Flickr images, YouTube/ Vimeo videos, Tweets, etc
Several reasons make this useful.
- Your audience can easily syndicate content with it.
- Since your content will appear on their site exactly as it does on yours, you can rest assured that it will be properly attributed.
When you allow embedding, you might want to allow other sites to use your infographics to add flavour and imagery to their own posts when you allow embedding.
Leverage Social Media Marketing
Lead generation, awareness building, and nurturing relationships are all essential components of today’s channel marketing mix.
The social media efforts of your channel partners may fail if they lack the right tools for accessing and delivering timely, relevant, and nearly continuous content.
Your solutions and services can be promoted by savvy social media marketers with the right syndication techniques.
You can generate extra referral traffic by using social bookmarking sites. While executing your regular social sharing plan, link to your recent blog posts.
Furthermore, channel partners can build their brand and increase awareness of your brand by effectively using social media sites like Facebook, Twitter, and LinkedIn.
Take Facebook, for instance. Subscribers can receive updates about your profile.
If you haven’t already started, now is the time for you to start building subscribers on Facebook.
Go to your FB profile and turn on the “Subscribe” feature. The content you’ll be syndicating will be able to be shared on your Facebook profile even if you cannot openly sell things.
Piggyback on LinkedIn & Medium
Original content can now be published by anyone with a LinkedIn profile, or on Medium.
Share excerpts with links to original blog posts using your client’s Company account, and then allow individuals to share this content with their networks.
LinkedIn’s audience is very specific, which makes it particularly useful:
- On a regular basis, Sales Navigator/Slideshare receive thousands of views for content
- B2B marketers will particularly benefit from these platforms since they are highly focused on business.
- Articles continue to exist and get views for content on these sites months after they have been published. This generates long-tail traffic for the site.
LinkedIn and Medium’s publishing platforms are no different than other platforms for getting syndicated content to succeed.
Don’t overdo it and ensure that it’s high quality, engaging, and shared on LinkedIn by your friends.
You will increase your authority in the field that you’re discussing by posting content on LinkedIn that naturally links back to your site.
The purpose of RSS is to syndicate content.
RSS is an acronym for Really Simple Syndication: it helps syndicate your content so that anyone can use it, no matter where they are.
RSS feeds can be made available to a broader audience in order to increase syndication opportunities.
You can find a large selection of RSS sites online that aggregate and display RSS content to people who will be interested in it.
RSS feeds submitted to these sites will appear alongside other content in a greater variety of RSS feed collections.
Your RSS feeds won’t necessarily boost your traffic – a lot of other work will be mixed with yours, so it won’t get much attention.
The trick is to seed it in more RSS directories. The more, the better.
When your content is syndicated to multiple RSS directories, you’ll get the chance to reach a lot of new people and increase traffic.
- Content marketing focuses on audience growth. Reproducing your material on relevant sites increases your readership.
- Guest posting involves contributing to third-party websites.
Remember, your work can be syndicated to multiple websites.
- Besides, Web Push Notifications syndicate content. Web Push Notifications will email your subscribers whenever you submit new material.
- A reader can copy and paste an embed code from your site into their own.
- LinkedIn’s publishing platform is like any other for syndicating content.
- Make sure it’s high-quality, engaging, and shared by your connections on LinkedIn.
- More RSS directories, more traffic.
Accelerate your leads with Content Syndication today!
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Using a global B2B database of 71 million companies, we have created and managed 46,872 successful campaigns for companies based in the USA.
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