As a B2B marketer, there are several things that you need to be aware of when it comes to building a list. From implementing the right strategies to using the right tools, you need to be aware of them if you want to make your marketing campaign successful.
List building involves creating and curating a list of potential customers or subscribers. This list can be used to generate leads, make sales, or build relationships. Many different tools can be used to build a list, but not all of them are developed equally.
This blog covers
- List-building in a nutshell
- 10 tools for your list-building strategy
- Mail chimp
- Trust Pulse
- Constant Contact
- Get Site Control
- Active Campaign
Let’s dive in!
#1. List building in a nutshell
List building is the process of acquiring new customers by attracting them to your website. It involves creating a list of subscribers on your email marketing campaign and then sending out messages that drive people to your website. The idea is that when they visit the site, you can take advantage of their interest in your product or service to sell them something else.
List building is essential because it allows you to reach new customers through channels that otherwise are unavailable to you. For example, if you run an eCommerce store and want people who aren’t already aware of your business to discover it, list building can help get them interested in buying something from you in the first place — even if they don’t end up purchasing anything from your site.
List building is a vital part of your marketing strategy, and it is one of the most effective ways to grow your business. A list-building strategy is an essential part of your business. If you don’t have one, you may be missing out on many opportunities to grow your business and increase revenue. The good news is that there are several tools you can use to power your list-building strategy. These tools aim to make the list-building process easier.
#2. 10 tools for your list-building strategy
A strong email list is essential for any business that wants to succeed online. If you’re looking for the best ways and tools to build your email list, you’re not alone. There are many tools that entrepreneurs make when they first start. Here are 10 effective tools to power your list-building strategy.
OptinMonster is a powerful tool that allows you to build your list of email subscribers and turn them into customers. This comprehensive platform has been used by millions of businesses around the world to monetize their traffic, grow their list, increase revenue, and create more profitable customer relationships. With its drag-and-drop editor, you can create professional and high-converting campaigns in a matter of minutes. The tool even integrates with other platforms like WordPress, Shopify, and more.
Sleeknote is a lead generation tool that lets you engage in more marketing activities like list building. This platform has a great popup builder that makes creating your customized design easy. It is hands down, the best around. With Sleeknote, you can convert your targeted visitors into email leads through slide-ins and pop-ups, without hurting their experience. Furthermore, you can guide visitors to your site and improve how you market, resulting in higher sales for your company.
Outgrow is another great tool for your list-building strategies because it helps you boost your marketing with interactive content and acquire qualified leads. It combines branding, digital marketing, and e-commerce automation features for lead conversion, optimization, and acquisition. It also features robust funnel analytics and conditional messaging utility, which enables businesses to send more personalized messages and experiment with their campaigns. In addition to survey tools, quiz builders, tests, polls, and chatbots, it offers several other tools.
As an email marketing software, Mailchimp contains many features that make growing your email list easy. Mailchimp makes it easy to build forms, and group lists, as well as create and send emails. The service offers a range of features, including, a drag-and-drop interface, templates, and a variety of different types of content, such as text or images. You can create, send, and track your emails, and set up automated emails for your campaigns. This will help you get more subscribers, send them newsletters and make more money.
Rafflecopter is a powerful tool for building your list of email subscribers by running giveaways and contests through it. This can be used as an incentive for people who subscribe to your list. It also works great as an opportunity to promote new products or services that your business offers. In addition to custom themes, it integrates with email lists and allows you to track metrics. It will help bring in new customers who are interested in what you offer
Picreel is an online lead generation tool that helps businesses build their lists by drawing in potential customers through popups on websites. This platform is versatile and designed to boost your sales and conversion with premium list-building software and hundreds of popup templates. It features a CRM, mail marketing integration, timed popup and survey building tools, and detailed statistics reports. It’s easy to set up and start generating leads immediately.
TrustPulse is a social proof software tool that helps you create compelling content with user-generated testimonials, reviews, and endorsements to give your audience an inside look at how other people feel about your products or services. It helps people decide based on real people’s opinions instead of just what they see online. This tool helps to leverage the true power of social proof to quickly grow your list, as well as boost lead generation and conversion.
#h. Constant Contact
Constant Contact is an email service provider that allows you to gather subscribers and send emails to your leads and customers regularly so that you don’t have to worry about collecting email addresses every time you want to send out an email campaign. It offers several features including, a website builder, forms, automation tools, logo builder, and data tracking features. That means from building your landing page to growing and managing your lists, everything can be done in one centralized place.
#i. Get Site Control
With Get Site Control, you can target your emails, create forms, control pop-ups and send auto-responders, and get performance reports, among many other things. This platform features email collection, several different opt-in forms and templates, real-time performance and results tracking, geotargeting, and even A/B testing. With these powerful features, you can quickly gather heaps of data, utilize advanced audience targeting functions, and finally implement various behavior triggers.
#j. Active Campaign
Active Campaign is a digital marketing software that features a suite of CRM and marketing automation tools focused on enhancing customer experience. This software features some notable tools such as landing page builder, form builder, email and SMS marketing tools, list segmentation tool, account scoring tool, and several automation-based features. With its excellent user interface, you can grow your list and set up virtually any automation you can think of.
One of the first steps to launching your list-building strategy is having efficient tools. If you seek a list-building tool to help you increase your subscribers, your options are limited. These tools will provide you with insight into the conversion process, including how much time it takes your target audience or visitors to decide to join your list, as well as their preferred channels of communication. With these ten powerful tools, you can create lists of potential customers and make sure that your marketing strategy is working as hard as possible.
Accelerate your leads with Opt-in List Building today!
Digitalzone puts your B2B leads and sales on steroids.
Using a global B2B database of 71 million companies, we have created and managed 46,872 successful campaigns for companies based in the USA.
Did you like the article you just read?
Let us hear your comments below! And do share this article with friends or colleagues who’d benefit from it.