One of the most important aspects of email list building is converting leads into customers. To do this, it is essential to have a properly-managed email list. Unfortunately, not every B2B marketer knows how to manage an email list.
From growing a list with a clear goal to sending valuable personalized content to your subscribers, it is essential to consider some elements that will help you manage your email list. These elements will also help boost conversion and sales for your business.
This blog covers:
- What is email list management?
- Benefits of email list management
- 10 email list management best practices
Let’s dive in!
#1. What is email list management?
Many marketers simply describe email list management as a strategy that involves controlling, managing, segmenting, and updating an email list.
It is the task of keeping and grooming a list of people who have agreed to receive marketing emails from your company. These people can be referred to as subscribers or contacts, depending on how you want to use them.
Email list management involves the process of managing your email lists and making sure that you are sending out relevant and actionable content to your subscribers. It includes all the tools and approaches you use to send emails and how you track their effectiveness. While it sounds like a simple task, it can be difficult to get right.
#2. Benefits of email list management
There are many benefits of email list management:
- It helps you identify who your best customers are, which helps with customer acquisition.
- It allows you to segment your audience based on what they do and how they act. This is important because it allows you to target the right people at the right time.
- It allows you to create better content for your customers, which makes them feel more connected with you and results in higher engagement rates.
- It allows you to measure what works, what doesn’t, and why things don’t work so well.
- It helps improve conversion rates by helping A/B test different copy, subject lines, and formats for each campaign so that you can send emails at just the right time for maximum effectiveness.
- It helps to increase brand awareness, increase sales, and improve customer retention
#3. 10 email list management best practices
Email marketing is a great way to reach new customers and engage with existing ones, but not all email lists are created equal. That’s why it’s important to make sure your list management is on point—and that starts with investing in the right tools for that job. Here are ten of the best practices for building and maintaining an email list:
#a. Don’t Buy Lists
As with any other marketing effort, email list management is about creating a relationship with your audience. You can’t just buy a list and expect it to magically work for you. You need to build your list from scratch, or at least have someone else do it for you. Building your list will help you have the right audience so you can tailor your emails accordingly.
#b. Decide audience and frequency
Once you’ve identified who should receive your emails, it’s time to determine how often they’re going to want to receive emails from your brand and when you need to send them. If you send emails too frequently, it can make people feel overwhelmed which will decrease the effectiveness of your campaigns because they won’t trust any emails coming from you anymore.
#c. Invest in email marketing software
Using email marketing software is the most effective way to manage your email list and keep it growing. Email marketing software allows you to track the performance of your campaigns, create automated follow-up sequences, and more. Software like Mailchimp can help manage your email lists and ensure that you’re getting the most out of your email marketing efforts.
#d. Greet your new contacts with welcome emails
A welcome email is a great way to introduce yourself and welcome new contacts into your database. You’ll want to make sure this email has important information about what they can expect from working with you, as well as links or resources they might find useful. Send out welcome messages, thank you notes, and other messages relevant to your business.
#e. Manage your unsubscribes
To manage your subscribers’ opt-outs, ensure you build relationships with them by sending them relevant content and content that they’re interested in, as well as monitoring their interactions with your site so that they can see how engaged you are with them.
#f. Verify new contacts with confirmed opt-in
Another step to take when managing your email list is verifying new subscribers using double opt-in. This means that when someone signs up for your email list, they’ll have to confirm their subscription by providing some sort of information about themselves—like an email address or phone number—so that you know it’s them who signed up and not bots or someone else pretending to be them.
#g. Group your email subscribers
The first step in getting your audience to engage with you more often and become more loyal to your brand is to group your email subscribers, as well as master your tagging and segmentation. By grouping your subscribers into groups by demographics, you can create custom offers that appeal to each group’s particular needs.
#h. Clean your list of invalid email addresses
One of the biggest problems with managing an email list is dealing with invalid email addresses—those that aren’t registered users on your list or don’t match up with any other information about them (like their company name). You need to clean your email list of invalid email addresses to ensure that these invalid addresses aren’t sending out messages to people who don’t want them there.
#i. Remind subscribers they opted into your list
In every email, remind subscribers they opted into your email list by signing up on your website or landing page. This is because people receive hundreds of emails monthly from lists they’ve subscribed to. So you have to remind them to make them keep engaging with your content. Also, do well to tell them that they can easily opt out if they want and ensure to make unsubscribing simple.
#j. Send personalized emails
Sending personalized email sequences is a great way to keep your subscribers engaged and manage your list. After scoring your contacts, you have to send them personalized emails based on your scoring system. This will make your audience feel special and valued and they will always look forward to your interaction with them.
Email list management is a huge part of marketing, but it can be intimidating. If you do not know how to do it, you might end up losing a lot of your subscribers. You don’t want to send out too many emails and end up getting no response. You also don’t want to send emails and find your subscribers unsubscribing. You want to be able to target your audience and get them engaged with you so that they can buy from you. With the tips in this article, you will be able to do that successfully.
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