As a B2B marketing professional, you know that list building is essential to the success of your business. It’s a way to get your brand in front of prospective customers, and it helps you expand your reach.
With a list, you can create a relationship with your readers — or potential customers — so they know who you are and what you do and can trust you with their information.
List building is essential to every B2B company’s marketing strategy. However, not every business knows how to generate quality leads through a list. Many businesses make mistakes by using the wrong approaches. These mistakes may affect your list-building efforts in the long run.
This blog covers:
- What is list building about?
- 10 common list-building mistakes to avoid
- List building best practices
Let’s dive in!
#1. What is list building about?
List building is simply the process of attracting and converting people to your list. It involves you attracting new customers to your website by creating a list of email contacts. The core goal is to create a database of people who are interested in your products or services, and then to continuously attract new subscribers to it.
Choosing what to build your list with is the first step in list building. The easiest way to do this would be to create a free course, start a giveaway, launch a product, or even just ask people to sign up for your blog’s updates. Once your list has been built, it is essential to follow up with your subscribers. With this, you can easily sell your products or services.
Building a list is important because it allows you to build your business faster with less effort. If you get started with list building now, you can grow exponentially faster than if you had started without a plan. With list building, you can increase your visibility beyond search engines. You can also build a highly targeted audience for your marketing campaigns. Essentially, you can create an engaged community of subscribers who will support your business, purchase your products or services, and even drive up sales.
#2. 10 common list-building mistakes to avoid
Building a solid email list is essential to the success of your company. After all, your email list is one of your most valuable assets. Without it, you cannot significantly sell your products or services to anyone. But did you know that there are some common mistakes that many entrepreneurs make when trying to build their lists? Here, we’ll explore 10 of these mistakes and how you can avoid them:
#a. Not setting goals
Setting goals when setting up a list-building strategy will allow you to measure your progress and determine whether you are succeeding. If you don’t set any goals at all, then it will be difficult for you to find out whether or not your efforts are working. Plus, having no goals means that there is no way for you to measure how much success you have had so far.
#b. Not taking action
Once you have set up a list-building strategy, it’s time for action! You must take action right away to lead them to successful outcomes. Take action as soon as possible so that they can see results quickly and easily!
#c. Not using efficient tools
If you want your list-building efforts to be successful, you need to use the best tools available in the industry. An efficient tool will help you find potential customers, as well as track leads and sales conversions. This will ensure that all of your efforts are focused on driving results instead of wasting time on tasks that don’t matter.
#d. Not knowing who your customers are
It’s important to know who your customers are before you start trying to build your lists. You need to understand their needs so you can serve them better and sell more products or services than they could buy from anyone else out there. You also need a clear picture of who they are so that you can target them with messages that resonate with them personally and professionally.
#e. Not knowing how much it takes
The first mistake that people make is underestimating how much or how long it takes to build a list. Don’t be like them! It takes time, energy, resources, and consistent efforts to get your business out there and gather information from interested customers or subscribers.
#f. Not trying new strategies
There are many ways to promote your business and get people to join your lists online but not every method works for everyone. You should always try new things so that you can see what works best for your business and customer base. Trying new strategies can help you discover the most efficient strategy.
#g. Not reassessing your message
It’s easy to get excited about building a list, but it’s also easy to get overzealous and miss some crucial details. For example, does your message include the right call to action? Was it clear what the offer was? Did you use the right tone of voice? Always assess the details.
#h. Not having enough content
Too often, companies believe that if they have enough content, then their audience will come running. But that’s not how marketing works—you need to create content that appeals to your audience, and then you need to know what types of offers will appeal to them.
#i. Not using a lead magnet
The first mistake that most companies make when building a list is not using a lead magnet. A lead magnet is a freebie or something you give away to your audience in exchange for their email address. This is a great strategy because it builds trust with your audience and gives them something they can engage with. Not using it can be extremely risky, as it causes low-quality leads that come from an unreliable source.
#j. Buying an email list
Many B2B companies buy lists directly from other companies—but that’s a big mistake! Buying an email list might be tempting because it seems easier than starting from scratch. However, a much better way is to create your list from scratch by collecting emails from social media blogs, sales calls, etc. This process can take time, but it’s worth it in the long run because you’ll have a more accurate list of contacts who are more likely to buy your products or services.
#3. List building best practices
- Create a list of your target audience to find out what they want and how you can help them.
- Make sure your content is relevant to your audience, and that it’s tailored to their needs and interests.
- Use storytelling to engage your audience in the content you’re creating, so they learn about who you are and what you do as an organization.
- Offer value by providing more than just information—you should also provide tools or access points that will help the reader take action on their own.
- Be aware of the competition, but don’t let it distract from your goals!
- Don’t just rely on cold emailing—use resources like email marketing tools and customer management services.
There are many mistakes that you can make when it comes to list-building. If you are new to the field, it’s easy to make these mistakes. You may not know what the best practices are or how to effectively use your list-building efforts. If you’re a B2b marketer building a list, it is essential to look out for these errors and avoid them as much as possible. Ensure you scrutinize your strategy and approach. With these, you will be able to build your list successfully without wasting time and other valuable resources.
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Digitalzone puts your B2B leads and sales on steroids.
Using a global B2B database of 71 million companies, we have created and managed 46,872 successful campaigns for companies based in the USA.
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