B2B Buyer Beat
2024 Insights & Trends Report
We tapped into the minds of 1,500 B2B decision-makers to uncover what compels buyers in 2024. Our latest survey goes beyond surface-level insights to explain what’s at the core of B2B buyer behavior today.
The scoop on the report
2024 Insights & Trends Report
Learn What B2B Buyers Really Want
As the world changes and the modern buyer evolves, cracking what drives their decisions is no easy feat. In this report, we examine today's buyers and uncover three key insights about their newfound habits:
- Purchasers are feeling increasingly pressed for time.
- Brand reputation has a growing influence on the buying process.
- Media consumption varies significantly across generations.
The scoop on the report
The B2B Buyer Beat Dashboard
Discover Industry-Specific Insights
Explore the report with our intuitive dashboard, which allows you to analyze responses and results by industry.
Discover Insights by Generation
Backed by the same data that brought you the B2B Buyer Beat, this report delves into generational differences of B2B buyers.
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